🎬 Don’t Be the Studio Exec—Be the Damn Showrunner
Hey Reader,
I saw a story online this week that hit me hard (in the best way). Years ago, I walked away from big entertainment. I knew something was broken in the system, even when the checks still came in (barely). But when you leave the glitz behind, there’s always that little whisper: Did I just walk away from the winning table?
Turns out… no. The house was on fire.
Now we’re in a moment where the smoke can’t be spun away with clever marketing math. The old models are crumbling. The new power players? Creators. Entrepreneurs. People like you. You’re not selling lipstick through affiliate links—you’re driving revenue through content. Whether it’s coaching, consulting, templates, or workshops, your media is your marketing.
And let’s be real: those days of low-light Zoom calls and crusty earbuds? They’re over. But that doesn’t mean your content is doomed. It means you have to be smarter than the execs who ran the old ship into the ground.
You’re a CEO. You can’t fake your way through creative production anymore than you’d fake doing your own taxes. In this day and age, you can totally get yourself from point A to point B... and it can be deceiving. Because if you don’t know how to get from point B to point C, you absolutely need to hire someone who does. Maybe it’s me, maybe it’s someone else. But it sure as hell shouldn’t be nobody.
No one expects you to churn out studio-quality content on a solopreneur budget—but you do need support. That’s why I teach pre-production and content systems: so you’re not burning yourself out before you even publish.
Bottom line? Don’t be like a studio head. You’re not here to throw money (or time) into a black hole of half-baked guesses. You’re here to build something real—with strategy, clarity, and actual voice.
This isn’t a hobby. This is your business. Treat it like one.
This Information Jumped Me in a Dark Alley & I Let It…
🧠 Gen Alpha Said What Now?
Our youngest generation is remixing language at warp speed—and bringing BIPOC-rooted slang into the mainstream without even realizing it. But here’s the real question: Do you know how your audience wants to hear from you? My best-fit clients may keep their messaging clean, but they crave when I say the thing they’re thinking but can’t. That’s the power of aligned voice—aka the real fucking GOAT behavior.
👗 The Clueless Closet Is Real (and It’s Got Me Thinking)
Remember Cher’s iconic virtual closet from Clueless? Google’s latest AR rollout is bringing that dream to life. If you sell physical products, this is your cue to explore virtual try-ons. But even for us service-based folks, it opens the door: How can you help your clients “try on” your media, your voice, or your funnel experience—before they commit?
🥂 I, Too, Am a Bougie Bitch
Season 2 of The Last of Us might not be giving what season 1 gave, but Pedro Pascal in Cannes? Chef’s kiss. My favorite moment so far: fan footage of him casually admitting he flew economy into the French Riviera. Been there, done that—when I recorded Season 1 of my podcast, I did the same. Because sometimes the journey is cramped, but the destination? Totally worth it.
🔮 Your Free Weekly Business Tarot Reading:
Next week you're going to get the full information for the new format (and lower pricing!) of the Woo Crew readings each week. 💫 In the meantime, you can enjoy this soundbite for your free dose of weekly woo.
✨Get on the early bird list
💩 Who’s in your corner when shit hits the fan?
Why your support system matters more than your marketing...
Episode 6 of The School of Moxie Podcast is all about emotional support, real friendship, and what leadership actually looks like when you’re surrounded by people who see you.
We unpack the Rupert vs. Diamond Dogs contrast in Ted Lasso and how that plays out in online entrepreneurship. Plus, I share how I spent 2024 rebuilding my inner circle and how much it changed my creative fire.
If you’ve ever felt alone in business, this episode might just crack you wide open.
🎧 Listen now on your favorite app or click to watch below. ⤵️
Let's Hang Out
🏳️🌈 June 13th is New Money, New Economy with Maddy Reeves of Fearless Foundry, Trystan Reese of Collaborate Consulting, Charlie Sprinkman of Everywhere is Queer, and yours truly (hi 👋).
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Participate + Join In
📖 Join me on June 4th when I'll be running the stage for Building Our Library: One Story at a Time—an evening of storytelling, music, and poetry to support the future Washougal Community Library.
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💰
The Common Wealth
Remember when sharing secrets at summer camp felt safer than the ghost stories? Eunice Brownlee's Storyteller Summer Camp brings that magic back—with beach walks, deep connection, and space to tell the stories you've been holding in. This Oregon Coast retreat is where women write, reconnect, and remember their voice was never too much—it was always the fire.
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Affiliate Hub
Many of you know I’ve been crawling my way back from adrenal burnout for years. One of the game-changers in my toolbox is a local mushroom coffee that blows the Instagram ad brands out of the water. Plus, they’re the only ones with actual research to back it up. Check out Habitual Herbs - yes, they ship!
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Conscious Consumerism
This email is landing just as Pride Month is about to splash rainbows across your marketing feeds like a unicorn with a bad case of norovirus. Now, don’t get me wrong—I love a good rainbow moment like any self-respecting queer. But I have zero patience for performative Pride. So if you're gonna buy the glittery stuff, here's a handy list of where to shop for unicorn poop that actually supports the community.
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