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✨ The Production Oracle ✨

Home of Sasquatch Media Grounds 🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!

Hi. It’s Me.

Hey Reader, Every once in a while, I get an email like this in reply to one of my Saturday sends. Not often… but often enough that it’s worth talking about. I want to share it with you because I think it opens a much more interesting conversation than a hot take ever could. “It’s terrible how many small creators are using AI instead of finding small artists or assistants where possible. Please reconsider your use or at least be clear with how much of your work is generative AI.” First… I get...

🏹 Stop Performing for the Capitol

Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, This week landed like a gut punch. I’m not going to sugarcoat it… this is not a cozy newsletter opening. It’s a reality check. Barely two weeks into the year and we watched a woman get shot in the face in Minneapolis, then watched conservative media try to rewrite reality in real time by painting her as the instigator despite clear video evidence showing otherwise. Then, as I was scheduling this email so it would...

Your Asian Mom Says This Is the Last Reminder

Hey Reader, Okay… listen. The old Asian mom that lives inside me already told you nicely. I already cut fruit. At this point, I’m not nagging — I’m simply informing you so you don’t have to text me later with that very specific tone of “wait… did I miss it?” Tomorrow (yes, tomorrow, Thursday, January 8) I’m sending out the founder info page for the Creator Economy Dojo. That page is only going to the people who put their name on the early-access list. No forwards. No “can you resend?” No...

😌 The Algorithm Is Nervous. You’re Not.

Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, Welcome to the first email of 2026.We made it. Weird year. Real year. Thank you for being here — whether you just found your way onto this list in Q4 or you’ve been riding with me since this whole thing was a sewing blog and vibes were held together with duct tape and hope. This newsletter is your weekly creator economy magazine. Read it straight through, skim it between meetings, save it for later — I don’t care how...

The Hills Are Alive… 🎶

Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. TL;DR: The big theme for 2026 isn’t “new platforms”… it’s who can stay human while everything accelerates. AI is becoming baseline, creators are scaling like real businesses, and offline connection is making a comeback (because we’re all low-key feral and lonely). The advantage goes to the people who build workflows and keep their voice. Let's dive in... 🍾 So Long, 2025… You Weird Little Goblin Year Hey Reader, Not gonna lie…...

⚡ The Algorithm Isn’t God

Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, Living Your Values Is a Media Strategy (Not a Personality Quirk) Not gonna lie… this past week knocked me off my usual rhythm. I’ve been fielding a wave of messages after a speech I gave as a trustee on the Fort Vancouver Regional Library District board. Supportive messages. Grateful messages. Messages from people who felt seen. The public replay will be up soon, and there’s coverage if you want the context. And I...

🏛️ The Content Oligarchy

Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, When the Golden Globes announced their first-ever Best Podcast category, the headline read like a cultural milestone. But once the eligibility list dropped, the real story emerged… and it wasn’t innovation, inclusion, or the rise of independent creators. It was consolidation. The original 25 eligible podcasts spanned true crime, politics, celebrity interviews, and news, but nearly every one of them was tied to a...

Your Asian Mom Is Calling 🍚

Hey Reader, Sweetheart… look at you. I know December has been attacking you from all angles. Your inbox is chaotic, your brain feels like overcooked noodles, and the internet has been yelling all week about “finishing strong.” Finish strong for who? Your ancestors? Jeff Bezos? The ghost of Q4 productivity? No… no no. Sit down. Drink water. We’re not living like that. You need joy. Real joy. Spicy joy. 🌶️ The kind that wakes you up inside and reminds you that you’re not just a content machine...

Craving Corny? Same. 💘 Sensible Woo

🔥 Why Your Humanity Just Got More Valuable Hey Reader, There’s a little clip floating around of Simon Sinek on the Finding Mastery podcast talking about how imperfect, handmade human work is rising in value right now, and even though Simon can wander in circles long enough to make me check my step counter 😮💨… this point lands. And I'm using it this week to kick us off because if one more person sends me messages about this talk I'm going to start charging a fee in my DMs for too much of the...

Sawing the piñata is a mood 🪅

Hey Reader, ✨ Because Your Wallet Is TIRED and You Deserve Something That Doesn’t Take From You ✨ If your inbox looks like it barely crawled out of the Black Friday → Small Business Saturday → Cyber Monday → Giving Tuesday gauntlet… yeah, welcome to the club. 🙃 Every brand, bot, and billionaire-backed algorithm has been shaking your digital pockets like you’re a piñata with good credit. So let’s take a breath. 😮💨 Let’s talk about something that costs zero dollars, demands zero perfection, and...

Home of Sasquatch Media Grounds 🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!