āØ The Production Oracle āØ
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Boil āEm, Mash āEm, Publish āEm š„
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, This week Iām eyeballs deep preparing to take the main stage at Podcast Movement Evolutions, now hosted inside SXSW in Austin. Iāll be closing out the Discovery Track on Day 3 with a talk about The Future of Attention, speaking at Skybox on 6th around 3pm on Sunday, March 15. (See the line up here + here. Hint: the Samwise Easter Egg is in these links. š) Austin is a funny place for this moment to happen. Itās where...
Youāre more than your elevator pitch š§
Hey Reader, This is the weekly announcement for The Awkward Handshake, a podcast & community all about networking that I co-host. If you want to opt-out of these podcast & networking community updates, CLICK HERE. Most networking advice says you need to perfect your elevator pitch. But what if thatās the wrong goal entirely? This week on The Awkward Handshake, Megan and I sat down with Kel Moody to talk about why people are so much more than the one-line explanation of their business ā and...
Draw Me Like One of Your Indie Creators
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, Welcome to billionaire theaterā¦ the plot twist nobody saw coming. Netflix was circling Warner Bros. Then their CEO makes a little White House visit and suddenlyā¦ theyāre out. Enter the Ellison family, hot and heavy, ready to scoop up one of the largest content libraries on the planet. If you felt a chill run down your spine, congratulationsā¦ your pattern recognition still works. Letās refresh the stakes. The Ellisons...
So you want a Yes Friend?
Hey Reader, This is the weekly announcement for The Awkward Handshake, a podcast & community all about networking that I co-host. If you want to opt-out of these podcast & networking community updates, CLICK HERE. When Megan Eckman and I are out at networking events and we tell people weāre Yes Friends who go to events together, we frequently have people say, āOh how fun! I wish I had a Yes Friend!ā So in this weekās episode, we thought weād dive into the steps we took to get to this type of...
Scrappy Is Cute. Infrastructure Wins.
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, When I opened Sasquatch Media Grounds, I knew Iād be early to market in VancouverāPortland. This region worships the scrappy origin story. The duct-tape-and-dreams mythology. I love an underdogā¦ but I also canāt ignore the irony. For a crowd that loves to posture about anti-capitalism, yāall sure do love buying gear. š®šØ Mics. Cameras. Interfaces. Lenses. Then you slide into my inbox asking which SaaS stack to...
How do you network when youāre an introvert?
Hey Reader, This is the weekly announcement for The Awkward Handshake, a podcast & community all about networking that I co-host. If you want to opt-out of these podcast & networking community updates, CLICK HERE. Stop me if youāve heard this before (and it could be because the words came out of your mouth): "I donāt do networking stuff because Iām an introvert." Well guess what? Introverts can network too! In this episode, we had Nedra Rezinas, the founder of Quiet Networking, come on as a...
Red Envelopes & Rented Land
Hey Reader, Social media is the foyer. And you cannot live in the foyerā¦ no matter how good the lighting is. During the Lunar New Year discourse cycle, I ran a small experiment in algorithmic volatility. I went on Threads and intentionally posted something that fit the platformās current bloodbath energy just to see what happens when a relatively quiet account stops being nice. Compared to what was flying around that day, my take was mild. Identity-adjacent. Timed for peak emotional tension....
Benito Bowl beat the studios š
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, No, I am still not over Bad Bunny at the Super Bowl. Not even a little bit. What I saw wasnāt just a halftime show. I saw solidarity. Joy. Visibility. Celebration in the face of systems that would prefer certain voices disappear quietly and permanently. And instead of shrinking, they turned on the mics. We will not be silenced. That was the message. I saw a creator post a slideshow about Benitoās pathā¦ from bagging...
Silence Is Complicity. Now What?
Hey Reader, This is the weekly announcement for The Awkward Handshake, a podcast & community all about networking that I co-host. If you want to opt-out of these podcast & networking community updates, CLICK HERE. At the end of January, Megan and I hosted one of our invite-only coffee parties for community organizers. The mood felt different. Heavier. Quieter. Uncertain. So instead of sticking to our usual format, we circled up the chairs and opened the floor. We wanted to give people space...
Miss Piggy understands production value
Sensible Woo is the mind. Sasquatch Media Grounds is the muscle. Hey Reader, This week, a self-funded indie horror film beat studio releases at the box office. Not in a ācute for an indieā way. Not in a niche, midnight-screening, film-Twitter darling way. It showed up, took the literal receipts, and made a very loud point about how power actually moves right now. How loud? Well, according to the latest report I could get my hands on, about $22 million in exchange for a $3 million price tag. A...
Home of Sasquatch Media Grounds š® Media Production for your business is full of magic! š¬ Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!