✨ The Production Oracle ✨
🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!
Burned the rulebook. Made a new one. 🔥 Sensible Woo
🚪 Your Invite to the Rooms You Actually Want to Be In Hey Reader, We pause our regularly scheduled opinionated programming for a special sneak peek! I promise next week I'll be back with missives about developments in new media. But for now... Workshops are officially lining up, rebel. 😎 And next week, the doors swing open for ticket reservations. These are live, interactive Zoom sessions — $47 each, no recordings, no wallflowers. If your plan is to keep your camera off and lurk in the...
On Wednesdays We Monetize 👚 Sensible Woo
🎤 Podcast Paychecks & Production Myths Hey Reader, Let’s talk about the money. This week I read an article from Kit breaking down 9 ways to monetize a podcast (everything from tip jars to sponsorships) and while it’s a solid starter guide, I found myself muttering “Mmm… not quite.” The headline numbers are enticing. Median earnings in the $50k–$80k range? Sounds great… until you remember most surveys lump together indie creators with full-blown businesses converting listeners into clients....
You Need Better Tech, Not A New Personality 🎥 Sensible Woo
🎙️ Remote Is Glitchy. Studios Are Sexy. Hey Reader, Ohhh hey. When your RSS host drops an episode dragging remote recording software for being buggy AF and you just so happen to be building a physical recording studio? That’s the sweet smell of validation, baby. So there I was, stress-cleaning my house (you get it 🫧), headphones on, catching up on the Buzzsprout podcast... and boom. They’re breaking down how brutal it is for SaaS companies to keep remote podcast software working well. They’re...
And Just Like That… You Got Strategic 👠Sensible Woo
🎬 Don’t Be the Studio Exec—Be the Damn Showrunner Hey Reader, I saw a story online this week that hit me hard (in the best way). Years ago, I walked away from big entertainment. I knew something was broken in the system, even when the checks still came in (barely). But when you leave the glitz behind, there’s always that little whisper: Did I just walk away from the winning table? Turns out… no. The house was on fire. Now we’re in a moment where the smoke can’t be spun away with clever...
Champagne Problems, Business Edition 🍾 Sensible Woo
🎯 Why Your Content is Bigger Than You Think Hey Reader, Do you know how much your content contributes to the global GDP? It’s a wild thought, but if you’re in the creator economy, you’re already part of a massive machine—whether you realize it or not. When I was building my business and financial plans for that grant application (yes, the one that died), my mentor, Dave, hit me with a question that completely reframed my mindset: What if you captured just 0.01% of the creator economy market...
If You’re Gonna Be Bad, Be Good at It 🧛🏻 Sensible Woo
🎥 When the Big Boys Blink, We Pounce Hey Reader, Not to be the one to say it out loud, but I’m saying it out loud this week: my business is way up. I don’t know why this always happens in bad economies, but it does. My calendar filled up fast in January, and I didn’t stop to think about it until Q1 wrapped. Then it hit me—this pattern is weirdly familiar. 🤔 Then, I stumbled on a conspiracy theory about how vampire media surges during economic downturns, and I had a good laugh. Cue the...
Chaos in the Kitchen 🍳 Sensible Woo
🎥 When the World Shifts, Creators Thrive Hey Reader, Oh, the world of media... what a week. Trump’s sudden tariff announcement on foreign movies shook Hollywood before he quickly walked it back, leaving mainstream media in a frenzy. It’s almost like he doesn’t understand how a global economy works. But here’s the thing—those initial blows have already caused damage, and the chaos is the point. This is classic emotional whiplash, and if you’ve ever lived through a controlling relationship (or,...
“Fix It In Post” Won’t Cut It Anymore 👀 Sensible Woo
🎬 New Media Isn’t Coming—It’s Already Here Hey Reader, This week, an IG Reel caught my eye—not because the guy said anything new (he rarely does), but because he called out the Atlanta film industry. And if you’re wondering what Hollywood’s Southern cousin has to do with your business... turns out, a lot. As legacy studios try to reinvent themselves, Atlanta is already making quiet moves toward the future—leaning into flexible, creator-driven production models. It's the same shift that...
It's Not Failure, It's Seasoning 💥 Sensible Woo
🎤 Not Just a Room with a Mic Hey Reader, I saw an article this week about the backlash brewing against influencers — and honestly, it’s about time. In an economy where the media won’t say "recession" (but the tariffs, inflation, and slow sales are telling a different story), it's no surprise people are snapping. Here’s why I’m bringing it up: Influencers ≠ the Creator Economy. Can creators also be influencers? Sure. But is influencer content the same thing as creator-driven content? Not even...
My Parents Still Don’t Get My Job 🫠 Sensible Woo
🎤 Not Just a Room with a Mic Hey Reader, I was at a pitch event this week when someone asked about my studio project. Cool, right? Until they hit me with: “Oh, we have a studio, too.” Cue, fellow Common Wealth bestie, Megan Dowd in my head: “My dude.” A room is not a studio. What I’m building is not a mic-in-a-closet situation. Moxie Studios is a full-scale, luxury production space for creators who are done settling for subpar. Think: high-end gear, live tech support, camera-ready sets, and a...
🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!