✨ The Production Oracle ✨
🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!
Your Content Plan’s Looking… Suspiciously Alive 🖤 Sensible Woo
🫢 Big Names Are Bailing. Time to Step In. Hey Reader, In the last week, the podcasting world did not come to play: Amazon gutted Wondery, laying off over 100 people and scattering teams to Audible and new "creator services." Shondaland Audio shut down entirely, leaving its shows adrift. Video-first content is taking over, with YouTube now the #1 place people go to find podcasts. And surprise twist: Amazon just dropped cash into AI-powered user-generated content, meaning your feed’s about to...
Play the system. Don’t get played by it. 🤖 Sensible Woo
🧠 AI Just Told a Woman to Ask for $120K Less. Let’s Talk About It. Hey Reader, Let’s not get it twisted... this week’s viral news cycle isn’t just spicy clickbait. It’s a flashing red warning light for anyone not learning how to use AI correctly. Twice this week, people slid into my DMs to send me more viral content about how AI is recommending lower salaries for women and minorities (🔗 here). As in, generative tools trained on biased data are telling women to ask for less during salary...
Everyone Loves An Underdog 🏋🏻♀️ Sensible Woo
💼 The Real Recession? Apathy. But There’s a Way Out. Hey Reader, This week’s newsletter is stacked 🤓 so grab your favorite caffeinated sidekick and let’s dive in. At the core of every item you’ll read today is one simple question: Will you take action? I've been running ridiculously affordable workshops all summer (each of them just $47) to see what topics are striking a chord. And what's become crystal clear is that plenty of you are craving this kind of support. The content is landing. The...
Real Magic Needs Rehearsal 🎲 Sensible Woo
💅 Quitting Social Media Won’t Save You (But Strategy Might) Hey Reader, The algorithm knows I’m deep in market research mode for boutique studios and indie podcast production houses — so naturally, it served me up a video from Sunny Lenarduzzi, who’s been in the online marketing game since forever. 🦖 She bragged about “quitting social media” and her results of doubling down on YouTube. On one hand? Good for her. On the other? I rolled my eyes so hard I nearly saw 2026. Anything that sounds...
My Dear, That Simply Isn’t Done 🫖 Sensible Woo
🎤 Human, Please: The Algorithm Has Entered the Chat Hey Reader, Lately, I’ve been hearing the same whispery fear in way too many business convos: “What if AI takes over my job? What if I don’t matter anymore?” Spoiler alert: If you’re scared an app is going to erase your human relevance, what you’re actually facing is a crisis of executive discernment. And boo, we are officially at a turning point. Last week in The CEO Summer Rebellion, I ran a workshop all about using ChatGPT as a co-pilot...
You Are The President Now 👽 Sensible Woo
🎙️ From Rage to Reverence: Studio Keys in Hand Hey Reader, This week’s newsletter is a swirl of big feelings. If you’re here, chances are you also felt the gut-punch of betrayal from Congress. And before any new subscriber clutches their pearls 🙄 about politics showing up in a business newsletter, let me be clear: your business is political. Your marketing? Also political. Choosing to sit it out is a privilege most of us don’t have. And if you’ve been trying to play neutral and wondering why...
Built to Flex 💪 Sensible Woo
🎙️ She’s Got the Keys, Babe Hey Reader, I thought I’d be back this week with a fresh hot take on the media world, but let’s be real — I’ve been busy finalizing lease negotiations for my studio space. And just before this newsletter hit the presses... we landed it. I’m signing next week. Sasquatch Media Grounds is officially coming this July. Which is... yes... next week. Easter egg alert... watch here 👀 If you’ve been watching this unfold, you already know: this isn’t some slapdash...
Burned the rulebook. Made a new one. 🔥 Sensible Woo
🚪 Your Invite to the Rooms You Actually Want to Be In Hey Reader, We pause our regularly scheduled opinionated programming for a special sneak peek! I promise next week I'll be back with missives about developments in new media. But for now... Workshops are officially lining up, rebel. 😎 And next week, the doors swing open for ticket reservations. These are live, interactive Zoom sessions — $47 each, no recordings, no wallflowers. If your plan is to keep your camera off and lurk in the...
On Wednesdays We Monetize 👚 Sensible Woo
🎤 Podcast Paychecks & Production Myths Hey Reader, Let’s talk about the money. This week I read an article from Kit breaking down 9 ways to monetize a podcast (everything from tip jars to sponsorships) and while it’s a solid starter guide, I found myself muttering “Mmm… not quite.” The headline numbers are enticing. Median earnings in the $50k–$80k range? Sounds great… until you remember most surveys lump together indie creators with full-blown businesses converting listeners into clients....
You Need Better Tech, Not A New Personality 🎥 Sensible Woo
🎙️ Remote Is Glitchy. Studios Are Sexy. Hey Reader, Ohhh hey. When your RSS host drops an episode dragging remote recording software for being buggy AF and you just so happen to be building a physical recording studio? That’s the sweet smell of validation, baby. So there I was, stress-cleaning my house (you get it 🫧), headphones on, catching up on the Buzzsprout podcast... and boom. They’re breaking down how brutal it is for SaaS companies to keep remote podcast software working well. They’re...
🔮 Media Production for your business is full of magic! 📬 Subscribe for aha-moments, chuckles, & Tarot time... sent weekly!