โจ The Production Oracle โจ
Weekly thought leadership for creators who are done playing the wrong game. ๐ฌ Strategy, media, and the creator economy without the pipe dreams. Brought to you from Sasquatch Media Grounds, a production studio in Vancouver, WA.
I spotted the booby trap ๐
๐ Get On the Early Train Out of Vanity Metrics Station Hey Reader, if you're waiting for YouTube to monetize your content, I want you to stop. ๐ Unless you're specifically building an influencer or ad-supported media business, YouTube paying you should not be the goal. Your business should be paying you. And YouTube just gave us two excellent reasons why. Beginning in February, new creators will need 1,000 subscribers plus either 8,000 qualified public watch hours or 20 million qualified...
She paid off $80K without going into business debt ๐ธ
Before this weekend's Production Oracle reaches your inbox, let's check in with some things that will help you win in your business before you peace out on Friday. Hey Reader, Arianna Smith, licensed counselor turned copywriter and messaging strategist, said something on the mic that stopped me cold... you don't get to evaluate a business investment based on "do I like this." The only real question is "will this ROI." She used that rule to pay off $80,000 in student loans without carrying a...
I did not expect Pete Buttigieg to write my newsletter.
๐ฐ Money Doesn't Just Happen. Here's What Does... Hey Reader,I tuned into the Pete Buttigieg episode of Diary of a CEO expecting a political conversation. And it was that. But somewhere in the middle of a very long and very good conversation, Pete said something that made me take notes for this week's email send because it was not about politics at all. He was talking about how people look at entrepreneurs and wealthy founders and assume that money just sort of... happens around them. That...
The email that arrives beats the one that's perfect ๐จ
Before this weekend's Production Oracle reaches your inbox, let's check in with some things that will help you win in your business before you peace out on Friday. Hey Reader, Jessica Lackey ran two businesses at once for four years. High-touch consulting work paying the bills while she quietly built the book, the audience, and the membership underneath it. Her rule the whole time: "the email that arrives is better than the email that is perfect." ๐ง Listen on your favorite podcast app ๐บ Watch...
Well that settles it.
๐ดโ ๏ธ Nobody Gets to Shame You Into Smallness Hey Reader, I was collecting articles for this week's newsletter when a friend texted me a reel asking how I felt about it. The reel was from a creator named Barrett Pall who had caught multiple people stealing other creators' yapping videos word for word and delivering them as their own. Some coaches are apparently encouraging this. Others are blissfully unaware they are doing it. My answer to my friend was: complicated. Because Barrett is also...
I turned the mic on myself and it got weird ๐คท๐ปโโ๏ธ
Before this weekend's Production Oracle reaches your inbox, let's check in with some things that will help you win in your business before you peace out on Friday. Hey Reader, Season 3 of School of Moxie just dropped... all 10 episodes at once, Netflix-style, no waiting around. And I opened it by doing something I've never made a guest do without doing it myself first: I turned the mic on me. Same 17 questions everyone else answers this season. No guest to hide behind. Just me, admitting out...
๐๏ธ For the fans.
๐๏ธ My Business Pays for My Life. Does Yours? Hey Reader, Season 3 of School of Moxie dropped this week and it comes with one rule: everyone on the mic this season can legitimately say their business pays for their life. They do not pay for life with their vibes... or half their life while a spouse's salary quietly covers the other half. They pay for their rent, mortgage, health insurance, the whole thing. All of it covered by the business. No cushion underneath. I want to be honest with you...
๐ That's all.
๐ I'm 47. Here's What I Want. Hey Reader, It is my birthday today (July 25th ๐) and I have one request. โจ Buy something. โจ I am not being coy about it. I am 47 years old and I have officially aged out of pretending I do not want things. Here is what I want: I want you to invest in yourself, in your show, in your business, or in your cosmic second half of the year, and I want you to do it today while I am over here celebrating another lap around the sun. Here is your menu: โจ $47 โ The Birthday...
The right moment has a venue and a boxed lunch.
๐ฆ Your Show Should Make You Money. Hey Reader, I want to tell you about what is being built at Sasquatch Media Grounds right now because the activity level has quietly become something I am genuinely proud of and I think you deserve to see it. First, the headline: on September 25th, Sasquatch Media Grounds is hosting its first ever live summit at Dovetail Wine Cellars in Vancouver, Washington. It's cozy with only thirty seats. Together we do The Work for one full day and there's a private...
๐ฐ I fart in your general direction.
๐ค The Permission Era Is Over Hey Reader, For decades, fame was controlled by a very small number of institutions. Movie studios, television networks, publishing houses, record labels, modeling agencies who supposedly discovered someone in a mall food court while ordering their Orange Julius. We all grew up with those stories. Today we call it going viral, which is the same mythology in different technology, except for one crucial detail people consistently forget. Those people did not appear...
Weekly thought leadership for creators who are done playing the wrong game. ๐ฌ Strategy, media, and the creator economy without the pipe dreams. Brought to you from Sasquatch Media Grounds, a production studio in Vancouver, WA.