🎤 Ready to Step Out of Hobby Mode?
Hey Reader,
Quick wave to all the new folks who just joined... Welcome to my little corner of the internet! Around here, we take content seriously, but also with a wink and a spicy little side-eye.
So let’s get down to brass tacks for a sec:
👉 What actually separates a hobby business from a content-driven business?
The Tilt says the term is “content entrepreneur.” And honestly? I’m here for it. Because when people hear “content creator,” they still picture someone hunched in a closet with a $40 USB mic and a dream. Cute, but not sustainable.
When I say “studio,” I mean a boutique studio like mine, Sasquatch Media Grounds. Lights, sets, soundproofing, and all the nerdy details that make your voice shine. Not a DIY corner. Not a “we’ll wing it and hope” setup. A professional space for professional entrepreneurs.
Here’s the truth that your marketing courses and webinars aren't telling you... because they don't know this and they still use a $40 mic, too:
💡 Yes, you can buy a (quality) mic and build a home studio. But in the real media world? You don’t own everything. You rent your best sets. You rent what you need when you need it. That’s the standard in LA, NYC, and London. Creators walk into a studio, record, and walk out with polished material.
But outside those markets (hello, Portland/Vancouver... but we're not the only mid-sized metro region with this problem) most creators fall into the bootstrap trap. They buy all the gear out of pocket, burn through their cash runway before they even hit publish, and then stall out. That doesn’t have to be you.
The smarter play: book into a boutique studio, batch your recordings, and let technical support + a pro environment elevate your presence. Not just cheaper in the long run… but the vibe? Immaculate. There’s an energy shift when you step into a space designed to glam up your game.
Gossip From the Creator Trenches...
📈 YouTube Eats, Everyone Else Starves
I’ve said it before... last week, in fact! 😜 But the receipts keep stacking up: YouTube isn’t just winning video. It is video. If you’re not plotting where you fit into the platform, especially as a business owner with online marketing needs, you’re basically volunteering for the struggle bus with no return ticket.
🔗 Exhibit A
🤳 Meet the Wizard Behind the Bros
Behind every bro-y internet mogul is… a guy like Caleb Ralston, pulling the strings. After years ghost-building for Gary Vee and Alex Hormozi, he’s finally stepping out front with a few digs at the very tactics he once engineered. Delicious irony, party of one.
🔗 Pull back the curtain
🥂 Pop the Champagne for Tonya!
My biz bestie Tonya Kubo just launched her new podcast Find Your Freaks and I’m SO thrilled for her. I’ve had a backstage pass to this whole creative ride, and trust me: it’s gonna be binge-worthy. Stuck in a rut? Don't know her when I've got this show in my earbuds. Our episode drops in a few weeks, but until then, get ready for some seriously fresh conversations.
🔗 Find YOUR freaks
|
|
Studio Updates
The studio systems are coming online for public use! Creators with direct requests are already using online booking, but for the purposes of staking a physical flag in the sand, I present to you... Sasquatch Media Grounds on Google Maps.
|
🎧 Sound Before the Spotlight – Live Cohort
Master your message before you add the camera.
Here’s the truth: content that sticks doesn’t happen by accident. Pre-production is the difference between content people binge… and content they ghost after 30 seconds.
Your dose of good news today: A new cohort is already forming! Seats are filling, and once we hit four people, we kick off. (Translation: you’re not first… but you don’t want to be last.)
In 6 weeks, you’ll nail:
✨ A POV that’s sharp, authentic, and impossible to ignore
✨ On-Mic Confidence... no hostage scripts, just your real voice
✨ An AI-Boosted Workflow that saves time and keeps you YOU
✨ A Content Strategy that finally gets your brilliance out of drafts and into the spotlight
This isn’t a giant Zoom stadium where you get lost in the crowd. It’s small, hands-on, and designed so you actually get support.
👉 Raise your hand now: Join the pre-production cohort here
Business Tarot + Astrology: Your Shortcut to Ease
Inside the Woo Crew, your weekly private podcast links your inner knowing with outer strategy. This week’s pull is brought to you by the phrase “the work is worth it.” 🎧 Tap to hear the excerpt ⤵️
Want the whole thing?
Click here & go ⤵️
Let's Hang Out
Join me next week at the Northwest Tarot Symposium! I'm super excited to bring fresh workshops on content production & systems to the Tarot community so that my old die hard metaphysical community can show up big & bright in this world that needs all the magic it can get.
|
|
Participate + Join In
LAST CALL for The Profitable Coach and you can grab a totally new packet of workbooks from me to work through your ideas before you hop on a mic. You can find a whole new offering from me along with all of these amazing offers. The bundle closes TOMORROW... get it now!
|
