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Champagne Problems, Business Edition 🍾 Sensible Woo
Published 29 days ago • 5 min read
🎯 Why Your Content is Bigger Than You Think
Hey Reader,
Do you know how much your content contributes to the global GDP? It’s a wild thought, but if you’re in the creator economy, you’re already part of a massive machine—whether you realize it or not.
When I was building my business and financial plans for that grant application (yes, the one that died), my mentor, Dave, hit me with a question that completely reframed my mindset: What if you captured just 0.01% of the creator economy market by 2027?
That’s not just a catchy number. That’s a legit retirement plan.
Here’s a quick breakdown of where this industry is headed:
💰 Goldman Sachs estimates the creator economy’s total addressable market could nearly double from $250 billion in 2023 to $480 billion by 2027, driven by influencer marketing and platform monetization. 💥 Exploding Topics reports that the global creator economy will hit $191.55 billion in 2025, with projections reaching $528.39 billion by 2030 (CAGR 22.5%). 🇺🇸 YouTube’s creative ecosystem alone contributed over $35 billion to the U.S. GDP in 2022, supporting more than 390,000 full-time equivalent jobs. 🌎 Creators generated $368 billion in revenue across 20 countries, with an estimated $29 billion economic impact in the U.S. (Creative Class Group).
See what I mean? This isn’t small change. It’s a movement.
Now, I know stats can feel disconnected, but here’s the reframe Dave gave me: What if you captured just 0.01% of that $480 billion market in 2027?That’s $48 million.
If that sounds wild, remember that you’re already contributing to this market every time you:
Send a newsletter (paid or free)
Host a podcast
Run a YouTube channel
Post on social media
Share articles on LinkedIn
Host a ticketed event on platforms like Meetup or Eventbrite
If you want to tap into your slice of that $480 billion pie, you need to show up—consistently. And consistency is only possible when you have the right systems in place to support your content production. That’s where I come in.
Hi, have you met me? This is what I do. 😉
Let’s get you showing up and scaling up. Keep scrolling for this week’s insights. 🔥
Currently Obsessing Over…
🛠️ If You Build It
Exhibit A, folks. When I tell people I’m building a studio in the Pacific Northwest, they look at me like I’ve sprouted a third eye. But videos like this? This is why. If you’ve ever thought, “Why would anyone need a studio when you can record at home?”—the answer is: because the people who don’t settle for scrappy are the ones whose content will outperform yours every time. Entrepreneurs like you are already part of this evolution (hello, YouTube strategy!). It’s not just a nice-to-have—it’s where the industry’s going.
💌 We Need to Talk
Not gonna lie—I click on ads when they’re interesting. If you’ve been here a while, you know I love ads and always recommend using them to shortcut your market research. Lately, though? I’ve been served an avalanche of AI boyfriends. As someone who puts the B in LGBT, I’m not opposed to a digital bae, but wow—feels a little presumptuous to assume every femme-presenting account wants one. With a loneliness epidemic brewing, I’m not shocked... but I am certain this is a future therapy boom in the making. More on that soon.
📺 Netflix Got a Makeover
Netflix just rolled out a new home menu navigation, and while this might sound like a yawn for non-design nerds, it’s actually a massive clue for the rest of us. Why? Because the user experience decisions made by big platforms like Netflix train your audience on what to expect when they visit your site. So, why not piggyback on their billion-dollar design research? Meet your users where they are, leverage what they already know, and save yourself a ton of trial and error. You’re welcome for the UX pro tip. 😉
🔮 Your Free Weekly Business Tarot Reading:
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This week's reading is a bridge into the new, more intimate format for these readings, so if you like the vibe, stay tuned for updates. 💫 In the meantime, you can enjoy this soundbite for your free dose of weekly woo.
🔎 You don’t need more visibility... You need more clarity.
When your brand is louder than your message.
This week’s episode of The School of Moxie Podcast gets into the tension so many entrepreneurs feel:
Do I actually have something to say, or do I just feel pressured to post?
We use Ted Lasso (this week featuring Ted himself, Trent Crimm, and Sam Obisanya) to explore what it means to build a message slowly, with intention. I also get personal about how I’ve shown up in ways that didn’t feel aligned, and why I refuse to fake a backstory for the sake of brand building.
Remember: visibility should be the byproduct of your clarity—not the goal.
🎧 Listen now on your favorite app or click to watch below. ⤵️
🏳️🌈 June 13th is New Money, New Economy with Maddy Reeves of Fearless Foundry, Trystan Reese of Collaborate Consulting, Charlie Sprinkman of Everywhere is Queer, and yours truly (hi 👋).
Participate + Join In
📖 Join me on June 4th when I'll be running the stage for Building Our Library: One Story at a Time—an evening of storytelling, music, and poetry to support the future Washougal Community Library.
💰
The Common Wealth
Megan Dowd's The Offer Lab is science, but make it sexy—where your offer goes to get hot and dialed in. With weekly co-working sessions, live hot seats, 48-hour copy edits, and smart templates that actually help, you’ll test, tweak, and finally figure out what’s working for you and your audience. Strategic clarity never looked so good.
🔗
Affiliate Hub
Many of you know I’ve been crawling my way back from adrenal burnout for years. One of the game-changers in my toolbox is a local mushroom coffee that blows the Instagram ad brands out of the water. Plus, they’re the only ones with actual research to back it up. Check out Habitual Herbs - yes, they ship!
🛍️
Conscious Consumerism
The power of reduce, reuse, recycle has never been more relevant. It’s not just a down economy—it’s a conscious uncoupling (thanks, Gwyneth) from a failing economic model. Every bit of overconsumption you cut from your business sharpens your strategy for the emerging, values-driven market.
Some fine print... This newsletter, my website, and my social media channels may contain affiliate links to products, programs, or services at any given time. What that means is, if you purchase an item through one of the links in my newsletter or on my website, some or all of the sale monies will be paid to me as a commission. Pretty standard stuff, but l let you know this so you can make your own purchasing decisions.
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