Sensible Woo is the mind. Sasquatch Media Grounds is the muscle.
Hey Reader,
This week found me back in an old haunt from my Southern living days: Galveston, Texas. I’ve been doing the important work — Texas-smoked brisket, Gulf shrimp (yes, that Gulf), and conversations with a retreat full of sharp, seasoned CEOs at The Grow Retreat.
Yes, I’ve been checking the kitty cams. Damon and Stefan Salvatore have fully defected to Auntie Veronica. I expect a 25-pound, emotionally offended feline reunion when I get home.
Instead of unloading another batch of hot takes this week (and trust me, I have them), I wanted to pause and reflect. Because 2026 didn’t ease in quietly for me — it kicked the door open in all the best ways.
If you scroll down in this issue, you’ll see an oldie-but-goodie from my YouTube channel about why you don’t need another business book right now. That idea (the one I’ve been talking about for the last couple of years) is exactly what landed me a keynote in a room full of people who normally speak fluent thought-leadership jargon. And watching that room tilt, even just a quarter turn, reminded me why this work matters.
What I learned wasn’t abstract. It was pattern recognition in real time. Here’s what’s showing up clearly, across rooms, industries, and income levels:
- People are openly admitting that 2025 scrambled them. The fraudy feelings were real, and pretending otherwise isn’t working anymore.
- High-touch connection is back in a big way. Conferences, retreats, in-person rooms — yes, some require travel, but powerful rooms are also forming locally if you’re paying attention.
- The people who are moving forward aren’t “more talented.” They’re more responsible. They own their choices, their gaps, and their follow-through.
- Commerce is happening. Period. If you’re telling yourself “no one is buying,” that story deserves to be examined because you have far more agency than you think.
- Authenticity, visibility, and human connection aren’t trends. They’re the baseline. Anyone still hiding behind neutrality or beige professionalism is quietly being filtered out. No warning. Just distance.
- Neurodivergent folks are not behind... they’re building the future. The systems are finally bending to meet the way your brain actually works.
People are feeling a lot. And they’re choosing who they want to feel those things with. Shared values aren’t optional anymore... they’re infrastructure.
When you’re ready, consider this your nudge: the founder round for the Creator Economy Dojo is open. This is the year to monetize your content intentionally — starting by covering your production costs so bigger visibility doesn’t drain you dry.
Gossip From the Creator Trenches...
🤖 When the Bots Start Playing Together
Apple finally admitted what we all knew… Siri has been coasting. Enter Google’s Gemini, quietly becoming the dark horse of generative AI while everyone else was busy arguing about ChatGPT. The headline here isn’t branding drama. You won’t see Google logos slapped on your iPhone. What you will feel is a noticeable upgrade in how your devices think, respond, and support your work. AI isn’t going anywhere, and like it or not, you’re about to have a much more functional relationship with the bot already living in your pocket.
🔗 Dive into the details here
🎭 Billionaire Theatre, Act 47
The soap opera no one asked for continues. This week’s episode stars Netflix and Warner Bros. versus Paramount, with Trump money lurking in the background like a jump-scare villain. When Warner Bros. rejected another hostile bid, the fallout exposed a mess of corporate bonds, political influence, and media consolidation that should make anyone who cares about independent journalism deeply uneasy. Add in the chaos swirling around CBS News and… yeah. This isn’t just rich people drama. It’s about who controls narratives in 2026.
🔗 Shake your head & fists here
📱 Vertical Is Eating Horizontal
That tiny moment where you decide whether to rotate your phone? It turns out it matters a lot. Vertical video removed friction, and friction-free always wins. This format exploded in Asia first (as usual), and now major studios like Disney are running the numbers and following the audience. No, this doesn’t mean you need to start producing prestige soap operas. It does mean smart creators reduce technical resistance wherever they can. If your audience is already watching vertical, meet them there and stop making them work for it.
🔗 Are you not entertained
🎧 Let's Get Awkward Together
One of the most fun things in the studio is that I have a dedicated space to produce shows in house for all kinds of projects that have to do with my own thought leadership. The first one to go out the door is a show with my Yes Friend, the amazing Megan Eckman. Our new show is called The Awkward Handshake and it's all about networking. Even better is that we're premiering in a couple of weeks on January 26th. We're talking all about our networking adventures and how to get more out of your own connections. Check out the trailer here and click the follow button in your favorite podcast player so you get the first episode when it drops.
📺 You Don’t Need Another Business Book
(And a Room Full of CEOs Just Proved It)
This week’s video is a throwback from my YouTube archive, but the idea behind it is very much alive… and recently battle-tested.
I floated this concept on my channel long before it became trendy: using fiction, not business books, to surface your sharpest ideas, your cleanest decisions, and your most original thinking. Characters. Story arcs. Emotional stakes. The stuff our brains already know how to work with.
Fast forward to now. I just walked out of a room full of CEOs this week, where this exact framework landed hard. I was not polite or academic about it. They were surprised-and-delighted... hard. And so was I, watching people realize that their best strategies weren’t missing, they were just buried under too much “expert advice.”
This video breaks down why fiction works where thought leadership often fails, and how stories help you see patterns in your business you can’t access through spreadsheets or frameworks alone. If you’re planning for 2026 and feel weirdly uninspired by the usual playbooks, this is worth your time.
Here’s the real question I’ll leave you with:
What if your next big business idea isn’t in another book… but in the stories you already love?
Hit play and see what shakes loose. ⤵️
🛠️ Craft Beats Chaos
This week’s reading isn’t loud. It’s precise.
If you’re feeling the itch to “do something” but don’t want to blow up systems that are finally stabilizing, this is your moment to slow the hell down and get intentional. The energy right now favors refinement over reinvention, skill-building over spectacle, and learning that actually sticks instead of performative growth.
This is the kind of week where craftsmanship compounds quietly. Where the work you do behind the scenes pays dividends later. Where patience stops feeling like punishment and starts feeling like leverage.
If you’ve been craving guidance that respects your intelligence, your nervous system, and the long game you’re playing in business… that’s what the Woo Crew private podcast is built for.
Listen to the excerpt. If it lands, you’ll know why people keep this in their weekly rotation.
$7/month. No hype cycles. Just better decisions, made calmly, over time.
Tap to hear this week's excerpt ⤵️
Want the whole thing?
Click here & go ⤵️
Let's Hang Out
I’m casting guests for Season 3 of the School of Moxie podcast (airing summer 2026), and this season is reserved for entrepreneurs who are financially self-responsible through their business. Each guest brings a comfort show or movie, which we’ll use to unpack values, decision-making, and the true foundation of your business. If that’s you, apply here.
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Participate + Join In
The AI landscape is shifting fast, and I’ll be guiding you through Gemini as well. Grab the entire AI library for whatever you want to pay, with lifetime access to all future updates… no re-buys, no surprises. The next drop arrives later this month & goes deeper, including ways to use AI to read charts, work through astrological transits, and make better timing-based decisions.
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