💼 The Real Recession? Apathy. But There’s a Way Out.

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Hey Reader,

This week’s newsletter is stacked 🤓 so grab your favorite caffeinated sidekick and let’s dive in. At the core of every item you’ll read today is one simple question: Will you take action?

I've been running ridiculously affordable workshops all summer (each of them just $47) to see what topics are striking a chord. And what's become crystal clear is that plenty of you are craving this kind of support. The content is landing. The breakthroughs are happening.

But you know what else is happening? My DMs fill up after the workshops. I hear from people who didn’t sign up in time. Who meant to come but forgot. Who say they regret missing out. And that kind of hesitation is not just happening here. I recently saw a post from a local organizer who runs incredible pitch events that lead to actual startup funding. He had 50 RSVPs for one of his events… and fewer than 20 people showed up. He was so frustrated he posted about it on LinkedIn and I knew exactly what he meant.

This isn’t just a rough economy. This is something deeper. It’s apathy and it’s taking more people out than any cash flow crisis. And that’s the worst kind of recession you can experience in business.

🧱 Your Breakthroughs Are Hiding in the “Boring” Stuff

Here’s a perfect example: I watched a video recently about de minimis exemptions (yep 🫡 the stuff that makes your eyes glaze over). But this is exactly what I’ve been trying to tell you for years. The systems of the world play a part in your cash flow and understanding this very boring bit of economics now will save your wallet later. And when your wallet feels safe(r), your creativity doesn't live in fight or flight, which means you blossom even when times are weird and tough.

Those next-level, game-changing wins you want... They live inside the “boring” parts. They hide inside the paperwork, the systems, the decisions you keep postponing. If you’re feeling stagnant (or if your audience is starting to ghost you) it’s probably not a motivation problem. It’s a systems problem. You’re not investing in the infrastructure that helps your business move forward.

🎙️ Why Boutique Studios (Like Mine) Are About to Pop Off

Let’s talk gear for a second and why that de minimis topic is so important for you now. If you’ve been trying to record on your own, you know how fast your tech gets outdated. Your mic, your laptop, your camera... they all wear out. It’s expensive to replace everything and get good at using it.

That’s why I believe boutique studios like mine are about to boom. It’s not just about fancy lighting and pro-level audio. It’s about making cash flow-friendly decisions that let you access high-end tools without spending thousands.

I’d rather you invest in a new laptop than drop money on a home mic setup you won’t master. Because now you can just book time with me. The booking link drops next week. But for now…

This Tuesday, July 29th, I’m hosting a live workshop with Michael Jonas, my personal lawyer and the Best of Portland winner for 2025.

If you’ve been wondering about your business structure…
Trying to figure out a messy client agreement…
Or had a contract go sideways recently…
This is your chance to ask questions in real-time and get help from a pro without the high hourly rate.

This is a recession antidote + a clarity session + a reminder that you’re not in this alone. ⤵️

Then, mark your calendars for what's coming up next!

Inspired by last summer’s powerhouse voiceover intensives I took in LA, these sessions are fully live, fully interactive, and built for bold breakthroughs — no replays, no hiding off-camera.

​Each one is $47 because #theeconomy and #accessmatters. It’s not gatekeeping — it’s your cue to commit and show the hell up.

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The World’s on Fire… but Your Content Doesn’t Have to Be

🤳🏽 TikTok’s Clock Is Ticking

While we’re all distracted by political chaos, TikTok’s deadlines for U.S. compliance are creeping up fast and it’s already missed a few. Your scroll addiction might outlive this round... or maybe not. Either way, don’t build your whole business on a platform with a self-destruct timer.

🎙️ Public Broadcasting Can’t Afford to Lose

Exhausted? Me too. But here's the thing: federal cuts to public broadcasting aren't just budget line items, they're another step toward keeping people uninformed and isolated. NPR is fundraising, and even $1 helps. Especially in rural areas, public media is the trusted info lifeline. Let's not lose it.

🤖 You’re Using AI Like It’s a Toy

If you think AI is just about fun prompts and task bots, this podcast episode will knock your socks off. It’s not beginner stuff, but that’s why I’ve got you covered. My free AI strategy workshop is inside the Common Wealth Summit. Start there, then nerd out with this episode once you’re bossing your bots like a pro.

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🕯️ This week’s reading is a return to roots.

With Mercury retrograde in full effect and Leo season shining its high beams, the cosmos are turning up the contrast so you can finally see what’s really been draining your energy. We’re working with the classic Rider Waite deck because sometimes you need to go straight to the source to cut through the noise.

Click to listen to this week’s excerpt ⤵️ and get grounded in the truth you’ve been circling around.

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✨ Subscribe to the private podcast for $7/month ✨

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🧭 Your business isn’t broken. The system is.

This week, instead of a YouTube video, I want you to meet the crew I’ve been building with behind the scenes. We’re launching the Common Wealth Summit—a 3-day virtual event for anyone who’s tired of pretending their “bro-flavored” funnel is going to fix the world.

We’re not selling you anything. Just free, pitch-free workshops that help you build a business that actually feels good to run... without selling out your values or burning out your nervous system.

💥 Come for the regenerative strategies.
👊 Stay for the Pedro Pascal references.
🎤 I’m teaching my You, Me, & ChatGPT workshop, too.
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Consent is hot. So is community care. See you there.

Get your FREE ticket here! 🎟️

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Let's Hang Out 📚 Join the reading challenge​ Don’t miss your shot — this summer is the glow-up arc we’ve all been waiting for. More people keep joining the challenge each week! If you haven't done it yet, you're missing out on some big swag. 🎁 Sign up to be a giveaway sponsor​

Participate + Join In Guess who's been invited back to teach workshops at the Northwest Tarot Symposium! The last time I was on their stage was in 2020 right before Covid broke out. Join me September 5-7 in Portland for business building topics tailored specifically for Tarot-based businesses. Check out tickets here.​

💰 The Common Wealth Already grabbed your free ticket to the Common Wealth Summit? If you’re the kind of person who likes to take it slow, the Extended Access Pass is for you. For just $47, you’ll get ongoing access to every workshop, every resource, and every brilliant moment—without the pressure to cram it all in during the live event.

🔗 Affiliate Hub This week's aha moment about apathy had me realizing that I need to share my somatic resources with you all again... and perhaps more frequently. If you are in the summer reading challenge, you know you're getting access to my somatic therapist's online course for free! But this is my other favorite resource worth using.

🛍️ Conscious Consumerism You can be a beta tester for the With You Too app, which is mean to help supporters and survivors of sexual assault, both ways. Start by taking the free quiz to learn more about the ways you naturally show up for others and how to use your powers for good.