🗣️ Podcasts are the new talk shows. Officially.
Hey Reader,
Let’s start with what lit this whole newsletter on fire this week… If you’re new here, pull up a chair. 🤗 I’ve been saying for years that podcasts are the new talk shows. And not in a “cute metaphor” way. This is your business reality check.
The Hollywood Reporter dropped a piece this week that basically confirms what I’ve been side-eyeing for months: lavish, big-budget podcast storytelling is out, and lo-fi chat shows with video are in. Think: Call Her Daddy, ShxtsnGigs, Diggnation, Worst Asian Podcast… all of them are leaning into video-first shows that work just as well on YouTube as they do in your earbuds. Watching what people with bigger budgets and bigger audiences do is how you follow the trend for your business with your smaller budget + smaller audience.
YouTube is now the #1 way people consume podcasts. Yup, read that again. It's not Apple, not Spotify. And we’re not just talking about mobile… people are literally watching podcasts on their big-screen TVs at home. For weeks here, we've been talking about how industry folks are starting to sweat, wondering if the “podcast industry” is about to become just another corner of YouTube.
Meanwhile, the old guard of talk shows is crumbling. Stephen Colbert’s show is gone. Conan O’Brien went podcast-first and now everyone wants what he built. Even niche podcasts like Acquired are pulling 6,000 people into sold-out live events before the guests are even announced.
Podcasts aren’t the quirky side hustle anymore… they’ve grown up, they’ve moved in, and are crowding TV off the couch. YOUR business audience is also missing it's afternoon TV snack time and guess what that means for you? It's an opportunity to fill that gap... yes, with business content. Specifically marketing content that isn't boring AF, please & thank you.
Let’s time-travel for a sec. Raise your hand if you grew up on afternoon talk shows… Oprah Winfrey, Phil Donahue, Sally Jesse Raphael, Ricki Lake… and yes, even Maury Povich (you are the father, sir). Then came Rosie O’Donnell, Ellen DeGeneres, and now Kelly Clarkson has the mic.
Morning TV? Regis & Kathie Lee ran the ratings for years, and The Today Show still holds court (even without Hoda Kotb). On the spicier end, we had late-night icons like Letterman, Leno, Colbert. But with Stephen Colbert’s cancellation? We’re officially watching an empire crumble.
Meanwhile, scripted TV has already moved over to Netflix, Max, Hulu, and their algorithmic cousins. And bringing it back full circle to the talk show hosts? They’re now looking at what Conan O’Brien did after he got snubbed. The man built a podcast empire that doesn’t need a network’s blessing. 🙏
Here’s the reality check:
Unless you’re Taylor Swift, you don’t show up on a podcast, hit “record” once, and wake up to a million downloads. (Also, if you are Taylor Swift… hello. DM me 😘)
So what does this mean for you?
You’re not Oprah. You’re not Taylor. You’re a business owner who needs content that lands (really 🤌 fucking 🤌 lands) in today’s messy, crowded attention economy.
That means:
- It's time you started working with a producer (hi 👋 that's me and I'm here to tell you that it's OK to need help).
- Show up on video (YouTube is the #1 place people watch daily).
- Be discoverable in multiple places (social is still the front door).
- Think beyond one-off posts and random episodes... it's time that everything you make should pull people deeper into your world.
If you’re skipping video and audio in your marketing right now, it’s like saying you care about your health but cancel all your doctor’s appointments. Your business body needs regular checkups too… and content is part of that care plan.
The lesson: you can’t skip pre-production.
It’s the difference between content people binge and content they ghost after 30 seconds.
You’ve got something no algorithm can fake: your vision + your voice. Human-made, human-expressed. That’s the magic.
🎧 Sound Before the Spotlight – Live Cohort
Master Your Message Before You Add the Camera
If you’re done trying to “make fetch happen” with half-baked ideas, this 6-week live cohort gives you:
- Authentic POV Development – Your CEO Summer Rebellion voice, sharpened for impact.
- On-Mic Confidence – Sound natural, compelling, and consistent.
- AI-Boosted Workflow – From You, Me, & ChatGPT trainings. Save time, cut costs, stay authentic.
- Content Strategy That Doesn’t Suck – Get your brilliance out of the draft folder and into the spotlight.
We start in small groups as soon as 4 people are in… early bird invites go out next week. Raise your hand now for the lowest rates.
👉 Join the pre-production cohort here
Breaking: Reality Has Notes...
🎥 YouTube Eats TV’s Lunch
Not everyone stalks media news like I do 😂 so here’s the scoop: YouTube isn’t just a major player anymore… it is the player. In business marketing terms, this is like being handed a golden ticket. All you have to do is accept the ticket and agree to the terms of production. (Thankfully, I have a studio & memberships for that... rates and booking links are releasing next week!)
🔗 Watch the clip
😺 Cats Still Rule the Internet
My biz bestie Tonya Kubo sent me this gem, and I was both educated and giggling. An excellent use of cats to make a not-so-sexy topic… sexy. (Take notes: this is how you make your content work harder.)
🔗 See the example
👠 Hate-Watch Hall of Fame
Oh, my Jimmy Choos. Like many, I got sucked into And Just Like That… and wow — the finale + I can't believe they dropped it like that. It was terrible television… yet somehow impossible to look away from. A true hot dumpster fire. Would I watch again? …Probably. Like ordering bad junk food on purpose. Apologies to my brain cells.
🔗 Read the recap
🧭 In This Week's Reading, The Fog Has Lifted… Now What?
After weeks of retrograde haze and full moon emotional purging, we’re finally stepping into clearer skies and real choices.
This week’s private podcast reading is a breath of fresh Virgo-season air: not a single reversal in the main pyramid spread (!!!) and a message that says, “You’re ready. Act like it.” From the High Priestess to the Emperor, the cards are pointing to sovereign decisions, grounded leadership, and emotional clarity that’s no longer stuck in the past.
If you’ve felt the click of something shifting inside you, this week’s reading will help you name it and move forward. Get the excerpt here... ⤵️
✨ Subscribe to the private podcast for $7/month ✨
📖 The Rebellion is Never Done
We’ll be back to YouTube content soon, I promise! But first, I’m closing out the August promos with a big thank you to everyone who joined the CEO Summer Rebellion summer reading challenge! We’re winding down, but even if you haven’t jumped in yet, there’s still time to grab your summer reads and join in because prizes are getting drawn on Friday, August 29th:
Honestly, the giveaway started as a way to clear out leftover swag from my old Incubator mastermind (I used to send monthly gift boxes, and let’s just say… I had inventory). Think:
- Money spells for my witchy folks
- Sensible Woo productivity journals
- Crystal grab bags (perfect for everyday energy work)
- Workflow party kits stocked with Post-its, markers, and all the fun
Then it snowballed and some amazing friends added even more goodies:
- Tonya Kubo → Digital content planning calendar for everyone in the challenge (Value: $97)
- Ashley Jablow → 3 of her Wayfinders Reflection Journals shipped to you (Value: $90 each)
- Stephanie Halligan → Exclusive 1:1 YouTube strategy session (Value: $100)
- Jess Reid → 2 oracle card + pendulum readings (Value: $55 each)
So if you’ve been playing it cool this summer… consider this your warm welcome to snag the last seat on the train to the 🚂 CEO Summer Rebellion!
Let's Hang Out
Dusti Arab had me on her podcast and the episode just dropped! We’re talking about why CEO Summer Rebellion was about way more than reading — and how connecting over non-business topics has led to better biz connections. You’ll leave wanting more FUN in your life and work.
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Participate + Join In
I got invited into this super cool bundle - The Profitable Coach and you can grab a totally new packet of workbooks from me to work through your ideas before you hop on a mic. I'll be telling you more about this bundle soon along with all of these amazing offers!
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💰
The Common Wealth
The Common Wealth Summit is kicking off this week! Grab your Extended Access Pass for just $47. You’ll get ongoing access to every workshop, every resource, and every brilliant moment—without the pressure to cram it all in during the live event.
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Affiliate Hub
Speaking of Dusti... now that you've listened to our episode on her podcast, you can check out her program Referral Worthy. I may play in the content & media space, but it's that content that helps my referral partners send me great new clients. Check it out.
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🛍️
Conscious Consumerism
This newsletter’s been packed with generous, free opportunities — conscious consumer tip: walk through those doors while they’re open (even if the world’s a dumpster fire). New ones are coming soon. 💕
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