🌕 Moon Joy and the Untethered Creator
Hey Reader,
This week felt different, not because the world suddenly got easier (it didn’t), but because for a brief moment, a lot of people were looking up at the same thing at the same time. The Artemis II mission lit something up that I think we’ve been starving for… not information, updates, or hot takes... but awe.
There’s a term in sociology called collective effervescence, which describes that shared, electric feeling that happens when a group of people experience something meaningful together. Think: concerts, protests, religious gatherings… moments where people are tuned into the same experience and feel it in their bodies at the same time. Watching those astronauts this week, listening to their messages, seeing people cry and post and remember what it feels like to witness competence and courage in real time… that was it.
And it matters a hell of a lot more than people think.
Because alongside all of that, there was another reaction running in parallel, one that felt just as loud in its own way… people who couldn’t feel it, who defaulted to cynicism, who immediately turned it into a budget argument or a political argument or a “why does this even matter” argument. Don't even get me started on the conspiracy theorists posting batshit crazy flat Earth nonsense.
Yes, we have real problems, yes, systems are slow, yes, there are things that need fixing (starting with the removal of fascism)… and also, we need hope, not the fake kind or the delusional kind, but the kind that comes from watching human beings do something difficult, coordinated, and meaningful, and remembering that we are still capable of that.
When that connection drops out, it’s not just joy that goes with it… it’s participation. So here is where this stops being about space and starts being about your work. Because a lot of people are trying to build visibility while being completely disconnected from the collective experience they’re asking attention from. They’re posting, but not participating... publishing, but not feeling anything... chasing attention without being plugged into the thing that creates it in the first place… and then wondering why nothing lands.
Business is people, attention is emotional, and if you don’t find your way back to the collective, you become like an astronaut untethered, drifting in zero gravity, wondering why no one can find you.
So what are your safety checks as a content astronaut… where are you anchored, what are you responding to, what is moving you enough that you can’t not say something about it?
Collective effervescence doesn’t come from perfectly optimized content calendars or clean little hooks… it comes from being in the experience, reacting in real time, letting something land in your body before you try to package it for someone else. And I have been talking about this for weeks now, not just here but everywhere… this week it happens to be about space, but lately it's been all about how AI is a mirror.
AI, space missions, all of it... it mirrors your standards, your taste, your thinking, your willingness to sit with something long enough to shape it into meaning, and also a mirror for how willing you are to feel awe, to feel wonder, to let yourself be impacted by something that isn’t immediately about you.
Some of you are so committed to being unimpressed that you’ve forgotten how to be moved. And that is not the flex you think it is.
Because when you shut that down, when everything gets filtered through cynicism or detachment or “I don’t care”… your work feels it. Your content flattens, your voice tightens, your perspective gets smaller, and suddenly you’re trying to create resonance from a place that can’t access it.
You can’t build attention from numbness. And you sure as fuck don’t generate revenue that way either.
This isn’t about becoming a space nerd when you prefer to nerd out about other things or ignoring reality or pretending things are fine when they’re not… there is a time for anger, a time for critique, a time to call out what’s broken, but there is also a time to say that something was incredible, that it mattered, that it moved you, and to let that energy carry into what you create next.
Because the people who build something that lasts aren’t the ones who avoid difficulty, they’re the ones who can stay connected to something larger than it, who can feel everything that’s happening and still choose to participate instead of checking out.
That’s the difference & that’s the tether. Most people don’t lose visibility because they’re not trying hard enough… they lose it because they’ve disconnected.
You already know if this is for you: if your content has been feeling off, if your visibility feels disconnected, if you’re publishing and it’s just not landing the way it should, don’t just look at your strategy… look at your connection, look at what you’re allowing yourself to feel, look at whether you’re actually in the experience or standing outside of it critiquing. Because attention doesn’t come from being the loudest voice in the void, it comes from being plugged into something real enough that other people feel it too.
And this week, four astronauts reminded us what that looks like.
The question is whether you stay connected to it… or drift. If you’re drifting, I’ve got news for you, Boo… you need to get reconnected to yourself as a creator. We do that in the Creator Economy Dojo. It’s not glamorous… it’s simple, effective, and priced so you actually pay attention.
👉 Check out the Dojo, below...
Gossip From the Creator Trenches...
🚀 Zero Gravity, Zero Ego
Yes, it’s a little on-the-nose that an Asian kid designed the adorable plushie used to signal zero gravity… and yes, I would also like one immediately. But jokes aside, this is such a beautiful example of thoughtful design. The plush floats the moment they hit orbit, giving a simple, visual confirmation that something extraordinary just happened. And the design itself? Inspired by the iconic Earthrise image from the Apollo missions. It’s a reminder that the best ideas aren’t always the most complex… they’re the ones that make meaning instantly felt.
🔗 Get the backstory
📸 Awe Is an Asset
NASA quietly did something this week that most brands can’t pull off: they made transparency feel expansive instead of exhausting. If you’ve been seeing stunning space photos everywhere, they’re coming straight from NASA’s public image library… which, by the way, is massive and wildly underutilized. If your sense of wonder has been offline lately, this is a good place to plug back in. (And yes, the moon-cheese joke still stands. I’m not above it. Get it? "Say cheese!" Please someone be laughing at this.)
🔗 Restock your awe
🏀 Play Bigger or Stay Small
I was this close to making this the main story because my Wolverine pride is out of control right now. Michigan didn’t just win the NCAA championship… they dominated. And a huge part of that comes down to coaching + strategy + adjusting to the stage you’re actually playing on instead of clinging to what worked in smaller rooms. There’s a very obvious business parallel here, so I’ll just say it: At some point, you have to decide whether you’re building something that scales… or something that stays a very cute hobby. You gotta see how they prepared in ways that the other teams definitely wished they had.
🔗 Slam dunk strategy
🎤 Don’t Want to Drift?
If this week’s newsletter hit a nerve, the Creator Economy Dojo is where we get you reconnected. Because if you keep getting outpaced by people with half your depth and twice your visibility… that’s not random.
That’s a systems problem.
And more often than not, it’s a disconnection problem.
Inside the Dojo, we work on the things that keep you tethered to your message, your consistency, your ecosystem, and your ability to stay plugged into something real enough that people can actually feel it.
You can’t build attention from numbness… and being visible without structure is just burnout in a cute outfit.
I’m still offering a limited number of founding member spots at $197/month, but I do plan to close those by mid-summer.
👉 Join the Creator Economy Dojo
🌙 This Week in Woo
This week’s private reading is a cosmic reality check in the best way. We’re in the middle of a major Aries power punch, and the message is clear: move with the change or get moved by it. If life has been showing you the same thing on repeat, this is your sign to stop circling and start acting.
✨ Tap into the full reading inside Woo Crew and get grounded before the momentum hits. ⤵️
Want the whole thing?
Join the Woo Crew for $7/month and get the full reading. Because the next chapter doesn’t need more from you… it needs a different version of you.
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