🤑 Podcasting Just Hit Its Convergence Era

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Hey Reader,

If you’re new here (hi, bundle babes 👋), this newsletter is where I call my shots on media trends… and then watch them play out in real time. Exhibit A: This week, Podcast Movement just acquired Sounds Profitable in a seven-figure deal.

Seven. 💰 Fucking. 💰 Figures. For a trade org + conference series. If that doesn’t scream “podcasting is no longer a side hustle,” I don’t know what does.

And here’s the headline you actually care about: this isn’t just about podcasts anymore. It’s about convergence — audio, video, celebrity IP, and multi-platform strategy colliding in one big media soup.

🧾 Receipts, Please...​
You know I keep tabs on this industry like a gossip columnist with a front-row seat. 🤓 And honestly? At this point there’s just too much evidence piling up. The receipts are stacked higher than my TBR list.

My friends tease me for making “wild predictions” (Tonya Kubo and I even drop prediction videos every year on my Biz Buddy YouTube chats). But here’s the thing… turns out my “wild” takes weren’t that wild at all. They were grounded in boring old evidence and industry patterns that most people ignored until the headlines caught up.

• I’ve been saying for years that long-form would make a comeback… and now YouTube is the #1 podcast platform.
• I’ve been side-eyeing all those slick “narrative-style” shows, because the future was always chat-style conversations that actually feel human.
• I knew video would swallow podcasting whole — the late-night talk show model is literally collapsing into podcasting’s lap.
• I’ve warned that you can’t skip pre-production if you want bingeable content… and now the big studios are realizing it the hard way.
• I’ve been betting on boutique studios like mine… and suddenly everyone else is scrambling to figure out why it matters.

This isn’t “I told you so”… it’s proof you’re in the right room, at the right time, learning the right lessons before the corporate giants finish tripping over themselves.

👉 Which is why I built Sound Before the Spotlight. Pre-production isn’t busywork, it’s survival. Smart strategy is what separates bingeable from forgettable.

So… are you treating your podcast (or YouTube channel, or newsletter, or insert-platform-here) like a real media property yet? Because the industry is — and they just put seven figures on it. 👀

The lesson: you can’t skip pre-production.

It’s what makes the difference between binge-worthy content and 30-second ghosting. You’ve got what no algorithm can fake: your vision + your voice. That’s the magic.

🎧 Sound Before the Spotlight – Live Cohort​
Master your message before you add the camera. In 6 weeks you’ll nail:

• Your POV → sharpened, authentic, un-boring
• On-Mic Confidence → sound natural & compelling
• AI-Boosted Workflow → save time, cut costs, stay YOU
• Content Strategy That Doesn’t Suck → ideas out of drafts, into the spotlight

We kick off in groups of 4 on a rolling basis.
Raise your hand now 👉 Join the pre-production cohort here​

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Dispatches from the Human Condition...

💌 Maybe What You Need Is a Pen Pal

Not obviously “media-related,” but oh it is. In the age of AI churn, genuine human connection is the brilliance. That’s the real marketing flex. It’s why my summer reading challenge had a giveaway... because books spark ideas, and gifts spark joy. Algorithms can’t compete.
🔗 See what you're missing here​

☕ Say It with Me: Pumpkin Spice

Don’t roll your eyes! You love PSL season too!! Okay, in my 40s I skip the sugar-bomb lattes, but give me cinnamon, cardamom, and nutmeg and I’m set. Summer had its moment… now bring on cozy spice girl vibes.
🔗 Get the deets​

🍂 Is It Fall Yet??

I’ve found my people: the ones chanting “sweater weather” like a spell. Done with 100° days, over this economy, ready for soup and squash. Call it summer cabin fever… I’m feral for autumn.
🔗 Prepare to be entertained​

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Studio Updates I’ve started hosting open houses in the new studio! While the site + booking links are coming, you can already peek at what it’s like to record here. This shot is Veronica Yanhs from Business Laid Bare gearing up for her new podcast with boxes (mostly) cropped out. 😜

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📖 The Rebellion is Never Done

We’ll be back to YouTube content soon, I promise! But first, I’m closing out the August promos with a big thank you to everyone who joined the CEO Summer Rebellion summer reading challenge! We’re winding down, but even if you haven’t jumped in yet, there’s still time to grab your summer reads and join in because prizes are getting drawn on Friday, August 29th:

Get rewarded for reading! 🤓

Honestly, the giveaway started as a way to clear out leftover swag from my old Incubator mastermind (I used to send monthly gift boxes, and let’s just say… I had inventory). Think:

• Money spells for my witchy folks
• Sensible Woo productivity journals
• Crystal grab bags (perfect for everyday energy work)
• Workflow party kits stocked with Post-its, markers, and all the fun

Then it snowballed and some amazing friends added even more goodies:

• Tonya Kubo → Digital content planning calendar for everyone in the challenge (Value: $97)
• Ashley Jablow → 3 of her Wayfinders Reflection Journals (they come in packs of 4 for each quarter!) shipped directly to you (Value: $90 per bundle)
• Stephanie Halligan → Exclusive 1:1 YouTube strategy session (Value: $100)
• Jess Reid → 2 oracle card + pendulum readings (Value: $55 each)

So if you’ve been playing it cool this summer… consider this your warm welcome to snag the last seat on the train to the 🚂 CEO Summer Rebellion!

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Business Tarot + Astrology: Your Shortcut to Ease

Inside the Woo Crew, your weekly private podcast links your inner knowing with outer strategy. This week’s pull? A clear sign you can stop grinding and flow forward instead. 🎧 Tap to hear the excerpt ⤵️

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Want the whole thing? ​
Click here & go ⤵️

✨Subscribe to the Private Podcast ✨

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Let's Hang Out Join me next month at the Northwest Tarot Symposium! I'm super excited to bring fresh workshops on content production & systems to the Tarot community so that my old die hard metaphysical community can show up big & bright in this world that needs all the magic it can get.

Participate + Join In I got invited into this super cool bundle - The Profitable Coach and you can grab a totally new packet of workbooks from me to work through your ideas before you hop on a mic. I'll be telling you more about this bundle soon along with all of these amazing offers!