Sensible Woo is the mind. Sasquatch Media Grounds is the muscle.
Hey Reader,
Welcome to the first email of 2026.
We made it. Weird year. Real year. Thank you for being here — whether you just found your way onto this list in Q4 or you’ve been riding with me since this whole thing was a sewing blog and vibes were held together with duct tape and hope.
This newsletter is your weekly creator economy magazine. Read it straight through, skim it between meetings, save it for later — I don’t care how you consume it. I care that you see what’s happening.
Because this week, we need to talk about the creator economy. And not in the way it usually gets talked about.
If you have a podcast, a YouTube channel, a newsletter, or even just a business that relies on content to make money, congratulations — you’re already in the creator economy. This isn’t a vibe. It’s not a trend. It’s not reserved for YouTube bros selling supplements or TikTok influencers hawking serum.
If content moves money in your business, you’re in.
Whether you like that label or not is irrelevant.
Which is why I laughed — out loud — when I heard someone from The Verge confidently declare that AI will kill the creator economy. What people are actually grieving isn’t any "death" of the creator economy. It’s the end of their dominance inside it.
We’re past the first wave now. The early adopters built platforms, audiences, and authority when the playing field was narrow. That phase lasted a long time (longer than most people realize) but it’s ending. What we’re watching instead is the mainstreaming of creator-led business, and that changes who gets to win.
This isn’t about influencers anymore. It’s about ownership. Distribution. Depth. Sustainability. And yes... accountability.
Here’s my not-so-hot take for 2026: people are already leaving high-friction platforms. Meta fatigue is real. TikTok burnout is real. The swing back toward YouTube, podcasting, long-form writing, private communities, and in-person experiences isn’t hypothetical — it’s happening.
Longer attention spans are coming back into style.
So is trust.
So is being able to sit in a room with other humans without an algorithm refereeing the experience.
Which brings me to the only question that truly matters right now:
Do you treat your content like a hobby…
or do you treat it like the business infrastructure that it is?
I’m not here to persuade you. I’m here to inform you — and then let you decide how seriously you want to take yourself.
Because your content already determines who finds you, who trusts you, and who pays you. Ignoring that doesn’t make you rebellious. It makes you unprepared.
Scroll this week’s digest when you’re ready. Inside, you’ll find:
No hype. No beige takes. Just clearer signal as we step into a new year.
Let’s proceed accordingly.
Gossip From the Creator Trenches...
🐻 Your Human-ness Just Went Luxury
I’m one of those people who still watches commercials… on purpose. And this one explains why. Apple just released a new spot featuring singing puppets. Actual puppets. Not AI. Not synthetic nostalgia bait. Physical, handmade, and unmistakably human. While other big brands are racing toward AI-generated everything, Apple just zigged hard in the opposite direction. They’re not luxury in the Chanel sense, but in consumer tech, they set the bar for perceived value. And this move quietly raised the value of human touch. Consider this your early signal: being unmistakably human just became a premium feature.
🔗 See the proof here
🪩 Baby Turn the Lights Off
EDM creator KATO went viral over the holidays when a track he released 15 years ago got mashed up with a meme from Friends & Neighbors. Even he seemed surprised it happened. I love this story because it’s a reminder that quality work doesn’t expire just because the algorithm got bored. In a world obsessed with chasing the next viral hit, it’s tempting to think your best work needs constant replacement. But sometimes the move isn’t reinvention… it’s patience. Let the world catch up.
🔗 Let your best work marinate
📚 Invasion of the Nerds
If the education bubble is finally deflating, it’s doing so slowly and sideways. Young academics are increasingly stepping into the creator economy to share ideas, research, and teaching in public-facing ways. And honestly? I love to see it. This isn’t a quirky side quest anymore... it’s a flattening of old hierarchies and a genuine expansion of who gets to teach, explain, and lead conversations. This shift isn’t niche. It’s mainstream.
🔗 Academia lets their hair down
🐉 The Creator Economy Dojo opens soon
If your content technically exists but isn’t pulling its weight in your business, pay attention.
It's the finally the new year! Which means I'm just a few weeks away from opening this new media dojo for creators who are ready to train — not dabble, not experiment endlessly, and not join another accountability group that evaporates by the time winter is thawing.
This is not a motivation container... It’s a craft container.
Inside the Dojo, we focus on:
- clear positioning
- repeatable momentum
- content that earns its place in your business
Think craft over chaos. Signal over noise. Standards instead of vibes.
Here’s the timing that matters:
- Early list members receive founding-rate details next week.
- This week is the final window to get on that list before it closes.
Founding members lock in the lowest rate this dojo will ever offer and get first access when doors open after the New Year fog clears. I’m keeping this group intentionally small so the work stays precise and the standards stay high.
→ Join the early-access list
This is where your voice sharpens, your message stops drifting, and your content becomes an asset — not an obligation.
No hype.
No hustle cosplay.
Just craft, clarity, and forward motion.
📆 Reset + Get Set
Before you plan inside the Dojo, graduate into a bigger production, or make your next visibility move, you need to get grounded.
This video walks through the planning system I used to teach in my mastermind, the one that went semi-viral because it’s almost annoyingly simple and works when most productivity tools don’t. You need one large paper calendar and Post-it notes that fit the squares. That’s it. No apps, no dashboards, no pretending that complexity equals clarity.
I’ve since upgraded to reusable wall calendars and dry-erase markers, but the reason this works hasn’t changed. Seeing your time, energy, and commitments in a physical container settles your nervous system and gives you a clean read on what’s actually possible. Especially if you’re neurodivergent or building something that requires consistency, not burnout.
You don’t even have to make the calendar yourself. It’s genuinely fun to watch, and I walk through the whole process so you can absorb the thinking without committing to the craft project. Sometimes watching someone else plan is enough to rewire how you approach your own.
This is planning as preparation, not pressure. The kind that makes you ready for what’s next instead of scrambling once it arrives.
If you’re about to step into bigger work, this is where you start.
✨ New year. Better decisions. Come sit with us.
A fresh year doesn’t mean rushing. It means moving with conscious purpose.
This week’s Sunday Woo Crew reading is about finishing things all the way through, so you’re not dragging half-dead plans, fried nerves, or expired business models into 2026 like emotional carry-on luggage.
Early January momentum tricks people. They sprint, burn hot, and stall out halfway down the road wondering why nothing’s working.
That’s the work we do inside Woo Crew:
✨ break contracts you never consciously signed
✨ stop replaying lessons you already learned
✨ regulate your nervous system so decisions actually stick
✨ shift from autopilot into intentional momentum
👉 Sunday Woo Crew is $7/month, and it’s one of the smartest ways to start the year with your full self online. Tap to hear this week's excerpt ⤵️
Want the whole thing?
Click here & go ⤵️
Let's Hang Out
I’m casting guests for Season 3 of the School of Moxie podcast (airing summer 2026), and this season is reserved for entrepreneurs who are financially self-responsible through their business. Each guest brings a comfort show or movie, which we’ll use to unpack values, decision-making, and the true foundation of your business. If that’s you, apply here.
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Participate + Join In
The AI landscape is shifting fast, and I’ll be guiding you through Gemini as well. Grab the entire AI library for whatever you want to pay, with lifetime access to all future updates… no re-buys, no surprises. The next drop arrives later this month & goes deeper, including ways to use AI to read charts, work through astrological transits, and make better timing-based decisions.
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