📣 The Revolution Is Not a Studio Deal
Hey Reader,
So... let’s not act like this was a normal week in media.
ABC yanked Jimmy Kimmel from broadcast & streaming indefinitely for comments that fall well within First Amendment rights. The network (owned by Disney) was pressured publicly by their distributor, Sinclair Broadcast Media. You know, the same Sinclair that owns distribution for most of your local news stations. If you think your media isn’t being puppeteered by billionaires in golf shirts... I have a little something called reality to introduce you to.
Meanwhile, the Ellison family (yes... Oracle, military contracts, tech bro royalty) is sniffing around Warner Bros. like it’s an estate sale. If they land that deal, they’ll control HBO, CNN, and pretty much every fancy IP the studio system has been clinging to like a rosary. And just to keep things spicy, they’re also in talks to buy TikTok if it gets forced into a sale. By the time you get this newsletter, news of the deal may already be published but hadn't yet been announced when I scheduled this to land in your inbox on time.
We’re not just watching media consolidation. We are watching the full chokehold of distribution... and it’s not subtle.
This is a straight-up power grab. And unless you’re ready to get louder and get smarter about your content, you will absolutely get drowned out by people with deeper pockets, less soul, and better syndication.
I’ve worked inside the studio machine — Disney, no less — and I’m here to tell you, the “talent” (even someone like Kimmel) is just a glossy distraction. The real game is played behind the scenes where people with names you've never heard of decide who gets greenlit, who gets backed, who gets seen. It’s all distribution. And I’m not just talking about Hollywood. It’s your business too.
If you’ve got a podcast, a YouTube channel, an email list, or even a half-decent Instagram... congratulations, you are a media property. And if you’re not treating it like one? You’re letting your own revolution rot in drafts.
While you're worrying about going viral, I'm worried about whether your content even has a system to go anywhere. Because content doesn’t convert if nobody sees it. It doesn’t make you money if there’s no pipeline to sell through. This is why pre-production isn’t optional. It’s foundational. You don’t get a fuck-off-level business if your media is a sloppy panic upload and a Canva template you picked at 2am.
Meanwhile, real, live creators are taking over... one subscriber at a time.
They’re on YouTube with crunchy thumbnails and wildly inconsistent upload schedules, and guess what? They’re still miles ahead of anyone who hasn’t even tried. This summer I had folks show up to a YouTube workshop I co-led with my forever ride-or-die Stephanie Halligan. What we unpacked as a group was that even with ghost town channels, they were all sitting on gold. Because they’ve got something most people don’t: start energy. And start energy beats perfection every single time.
And then there’s the Hormozi situation... 🙄 If you're still out here buying his shitty little pamphlets and pretending they’re strategy, I don’t know what to tell you. That man is out here selling you the equivalent of a broken transmission (while wearing Breathe Right strips) and calling it a Ferrari. If you genuinely want to get across town (fast, clean, on your own terms) maybe don’t take directions from someone stuck in 2015 sales culture.
This moment isn’t waiting for you... It’s already happening in the weird corners of the internet where real humans are saying real shit and building actual communities. It’s YouTube. It’s podcast feeds. It’s newsletters like this one. It’s TikTok (at least for now). It’s Discord servers and scrappy underdog content that makes you feel something.
So yeah... if you were waiting for permission to be louder, weirder, more visible, more YOU — this is it.
And if you’re pissed? Good. That’s fuel. 🔥
You don’t need another funnel. You need a fucking plan. And the first step to that plan is getting your media house in order.
👀 Join a pre-production cohort. We meet online and you'll be matched into a small group of four. It’s live time with me, direct Q&A, zero fluff, no echo chamber, and 100% builder energy. You’re not just creating a show... you’re creating leverage.
Your voice is needed. And it’s time it actually went somewhere.
Gossip From the Creator Trenches...
🙅🏻♀️ Free Speech Is on the Line
Let’s not get cute — your business is political. Always has been. The First Amendment isn’t some abstract idea… it’s the foundation that lets you publish in the first place. What’s happening in the media this week isn’t just “entertainment industry drama.” It’s a warning shot. If you’ve been quiet, it’s time to get loud. I’ve got free and paid tools coming to help you stay visible and backed by structure.
🔗 Educate yourself first
📺 You’re Not Behind. You’re Just Not There Yet.
Kevin Parry just dropped a decade’s worth of top videos... and every frame shows growth. You want 2025 metrics with 2015 effort? Think again. The numbers you envy were built in the quiet, messy, un-viral years. Your numbers aren’t low… they’re just early. Keep publishing and swipe through this carousel for incredible craftsmanship.
🔗 Catch the magic
🔐 Locking In... or Just Waking Up?
“Lock in September” is trending, and listen... I love a comeback story. But if you’re only just now remembering you have goals, I have to ask: what were you doing during margarita season? 🌴 (No judgment, just vibes.) This trend is a great reminder that consistency beats panic. Let’s build systems that don’t need a dramatic re-entry.
🔗 Reboot with a little more intention
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Studio’s been busy AF 😂 juicy updates coming. Editing BTS vids now… hang tight!
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Studio Sneak Peek: Take the Leap Season 3 Begins!
Ashlan Glazier-Anderson and Victoria Proppe — the radiant duo behind Take the Leap — popped into Sasquatch Media Grounds recently for a little Season 3 kickoff magic… right in the middle of studio furniture assembly chaos. 😅
Even with boxes everywhere and camera angles still settling into their final forms, we sat down for a totally impromptu mic check… and they dropped a gem of a conversation that I had to include for you this week.
They’re building something so special, and I’m honored to be supporting them as they bring Season 3 to life. 💫
🎬 Watch the clip and then tell me: How do you think you’d feel sitting on the red sofa, recording your show? Studio vibes are real… and so is your future on the mic.
Business Tarot + Astrology
The Virgo eclipse is here… and she brought a wrecking ball. Old systems? Gone. Old offers? Crumbling. The reset is real.
This week’s reading is full of Tower energy and repeaters that refuse to let you dodge the truth: endings aren’t optional.
This is your Tarot reading... with teeth. 🎧 Tap to hear the excerpt ⤵️
Want the whole thing?
Click here & go ⤵️
Let's Hang Out
Ready to get on board with the rebellion? Well, the summer reading challengers had some massive breakthroughs by *not* reading business books. That was the assignment. It helps you find your own original voice and it's one of the best burnout busters in your CEO toolkit. Get inspired here and I'll see you in the winter rebellion.
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Participate + Join In
🎧 Sound Before the Spotlight
Before you hit “record,” let’s get your message clear, confident, and binge-worthy. This 6-week pre-production cohort is small, strategic, and already filling. 🎤 Real voice, smart systems, content that sticks.
👉 Join the cohort here
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