Sensible Woo is the mind. Sasquatch Media Grounds is the muscle.

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Hey Reader,

Let’s talk about slop.

Because while half the internet is currently panicking about AI slop (and yes, that concern is valid) the uncomfortable truth is that slop has always been part of the content ecosystem.

Bad novels. Worse fan fiction. Commercials so awful you can feel your lifespan shorten. Manosphere podcasts spreading every possible “-ism” like an STD. None of this is new. We’ve been marinating in low-grade nonsense for decades.

The technical term for this is information overwhelm.

And I know it well. I’m a librarian. Information curation is literally my training. My tolerance for volume is high, but my tolerance for bullshit is not. Which is why you’re getting this email. You’re smart enough to outsource discernment to people who know how to wield it.

So here’s the cautionary tale I want you to sit with this week:

A creator named Nick Shirley published politically charged slop that was amplified by JD Vance. That signal boost didn’t just juice engagement... it helped set real-world consequences in motion. In Minneapolis, those consequences ended in the deaths of Renée Good and Alex Pretti.

That escalation didn’t begin with a policy paper. It began with a vlog.

The Verge summarized this perfectly, and I’m including screenshots below because this is one of those moments where receipts matter.

Now... here’s the part that involves you.

If you’re still reading, it’s because you care about humanity. You understand that business doesn’t exist in a vacuum. Values don’t clock out at 5pm. And neutrality is not some enlightened position. It’s unexamined comfort.

Every time you silence yourself because you’re afraid of:

• being inconsistent
• burning out
• not having enough money yet
• how you look or sound
• whether you’re “expert enough”
• or any other recycled head-trash greatest hit

you leave the field open.

And slop... especially dangerous slop... fills that silence by default.

So I’m going to say this plainly and if makes you clutch your pearls, scroll to the bottom and unsubscribe now:

📢 It’s time to get fucking loud.

Have you considered that flooding the airwaves is part of how resistance actually works? That your podcast about marketing, or storytelling, or sales funnels, or underwater basket weaving (yes, even that) matters?

Because joy matters. Craft matters. Presence matters.

Just this week, one of my favorite actors, Sean Bean, announced he’s taking over as host of a podcast about birdwatching. And thank goddess we don’t even have to watch him die in episode one. (IYKYK 😂) That’s not escapism, it's cultural ballast, and it's how people stay human.

Your biggest collective learning curve for 2026 is this:

Stop measuring yourself against grifter metrics.

If you’re not pulling Alex Hormozi numbers or Mel Robbins reach, that doesn’t mean you’re failing. It means you’re operating in reality, not a highlight reel economy.

The only truly wrong move right now is waiting.
Waiting to use your voice.
Waiting to hit publish.
Waiting for permission that isn’t coming.

This is exactly why the Founder Round of the Creator Economy Dojo exists.

​This is the year you monetize your content intentionally... starting by covering your production costs so visibility doesn’t drain you dry. When you join, you’re automatically invited to the February Creator Intensive, where we’ll prep podcasts for ad swaps and paid placements.

You like getting paid?
Same.

We should absolutely hang out.

We’re holding the kickoff call for the first Founder Round members on Wednesday, February 4. If you want to be on that call, enroll this weekend.​

Because slop thrives in silence.

And you? You’re here to make something better... and louder. 🔥

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Gossip From the Creator Trenches...

🎧 Podcasts Just Entered the Big Leagues

After plenty of side-eye over password crackdowns, credit where it’s due: Netflix quietly blocked the Ellison-backed Warner Bros. takeover and, in the process, stalled a chunk of Project 2025 energy. For that alone, my subscription stays put. Now Netflix has officially added podcasts to its platform. Inevitable? Yes. Interesting? Extremely. Big studios are running out of original IP. Indie creators are rich in ideas but light on capital. The middle ground is about to get very crowded and very lucrative. I’m letting Netflix cook. We’ll see what’s served.
🔗 Watch the shift happen​

🤖 Follow the Money (Always)

Yes, the world is on fire. And yes, you still need to understand what’s happening with AI. The hype cycle is cracking... not because AI is disappearing, but because the overvaluation phase is ending. That’s good news. Tools get cheaper. Access widens. Control slips away from a handful of greedy billionaires. What does matter now are the financial implications: who’s funding what, who’s pulling back, and who’s quietly positioning for the next phase. If you want to stay smart instead of panicked, stop following vibes. Follow the money.
🔗 Get the real breakdown

📱 TikTok Blinked... and Lost

Well. That escalated quickly. After MAGA-aligned power plays torched influencer trust, users didn’t just complain, they left. Enter UpScrolled, a Palestinian-Australian platform that shot to the top of the app charts almost overnight. I joined early. It crashed constantly. Which, honestly? That’s what real demand looks like. The contrast with Meta platforms is sobering. The censorship is, well, nonexistent. The feeds feel human again. Will UpScrolled and Bluesky mature into durable ecosystems in 2026? Too early to crown winners, but the exodus has started.
🔗 See where the crowd went​

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🕊️ Not Every Moment Is a Marketing Moment

We postponed our premiere week. Here’s why...

This week didn’t feel right.

Some of our premiere episodes of The Awkward Handshake were recorded with protests outside the studio walls. You’ll hear horns, voices, and the sound of people refusing to be quiet.

We kept recording because we believe using our voices — especially when forces in the world would rather silence them — is powerful.

But launching this week didn’t feel respectful.

We stand with Minnesota, with the families of Renée Good and Alex Pretti, and with countless others whose lives and freedoms are under threat.

We also recognize a hard truth: White America is waking up right now to realities marginalized communities have always lived with. This is not new.

As much as we love our businesses, and as much as we need to keep making a living, this week is about bearing witness — not creating distraction.

So we’re launching this Monday, February 2nd instead.

We believe better networking builds economic power.
We believe economic power helps resist fascism.
​And we believe silence is not neutral.

If you haven’t been sharing your values out loud, know this: people are taking note. Your best networking move right now is to stop being silent.

Your silence is complicity. 🖤
​The Awkward Handshake premieres February 2nd.

Listen to the trailer 🎧

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👉 📚💣 The Librarian Who Blew Up the Room

I’m going to do something I don’t do very often and let someone else brag on my behalf — because this moment genuinely deserves to be witnessed.

At The Grow Retreat, I was described (lovingly) as the “dark horse speaker.” The one people didn’t quite know what to expect. The librarian, framed as a business resource. Sweater on. Glasses. A cup of tea or coffee in hand. Unassuming in all the ways that make people underestimate what’s about to happen next.

And then the room shifted.

Over the course of the retreat, multiple attendees named my session as the one that quietly but decisively changed how they were thinking about their business, their creativity, and their leadership. Enough so that out of the testimonials gathered that day, nearly a third mentioned me by name — which still makes my inner bookworm pause, blink, and smile.

What keeps staying with me isn’t the applause or the praise. It’s the realization that I didn’t have to sell harder, perform confidence, or shout to be heard. I told stories. I used fiction. I invited people to look at their work, their decisions, and themselves from a slightly different angle.

That small shift — the quarter turn of perspective — is often all it takes to redesign how a mind approaches business. And judging by the response in that room, it might be exactly what a lot of people are hungry for right now.

Romance novels. Story. Imagination. Emotional intelligence. Craft.

These aren’t indulgences or distractions. They’re tools. And sometimes, they’re the thing that cracks a room open and lets real leadership move through.

Yes, I’m still riding high from this experience. And no, I don’t think that’s a bad thing.

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🌕 Ego, But Make It Useful

This week’s Woo Crew excerpt drops under a Leo Full Moon and before you roll your eyes, this is ego work that actually helps. The kind that lets you see where you’ve been shrinking, where you’ve been overcompensating, and where your voice wants to come back online with a little more heat and a lot more clarity.

If you’ve been craving guidance that doesn’t spike your cortisol but does help you stand taller in your work, this is waiting for you inside the Woo Crew private podcast.

If you want astrology and Tarot that support real-world business momentum instead of spiritual bypassing, Woo Crew is $7/month… and quietly one of the most stabilizing places you can plug in right now.

Tap into the private podcast and let clarity do its job. Tap to hear this week's excerpt ⤵️

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Want the whole thing?

✨Subscribe to the Private Podcast ✨

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Let's Hang Out I have exciting news! I'm officially booked to speak on stage at Podcast Movement Evolutions @ SXSW. I'll be speaking on March 15th at Skybox on 6th. Priority is given to badge holders for SXSW but you can request admission through Podcast Movement for access. I'll have an interest form soon, so I can coordinate an IRL meetup for those of you headed to the ATX.

Participate + Join In Thank you to everyone that has already applied! Responses are coming soon! I’m casting guests for Season 3 of the School of Moxie podcast (airing summer 2026), and this season is reserved for entrepreneurs who are financially self-responsible through their business. Each guest brings a comfort show or movie, which we’ll use to unpack values, decision-making, and the true foundation of your business. If that’s you, apply here.