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We’re Alchemists Not Influencers 🧪 Sensible Woo
Published 9 days ago • 5 min read
📊 The Creator Economy Just Flipped the Script
Hey Reader,
It’s officially data-backed: the weirdos are winning.
Thrivecart’s new Creator Economy Report spells it out. The creators making real money aren’t the ones shouting the loudest — they’re the ones who’ve mastered their craft, carved out their niche, and built systems that actually work. The market isn’t paying for “more content.” It’s paying for competence.
And then Kevin O’Leary (yes, Mr. Wonderful... my AI Mark Cuban advisor is side eyeing presently 👀) comes waltzing in on cue, saying exactly what the report proves: “The cost of cameras and software has collapsed, but editors who used to cost $50K now want $200K.” Because the tools are cheap... but the talent isn’t. Real storytelling still takes skill, taste, and emotional IQ.
That’s exactly why I built Sasquatch Media Grounds the way I did. My studio isn’t for influencers chasing the algorithm or trying to go viral on accident. It’s for professionals like you: the founders, strategists, and creators who know they need high-quality marketing content that lands right now, not someday. Because in this economy, you can’t afford to sound like everyone else.
I started saying this in 2023 and it's never been more true: Don't be boring.
If you’re serious about being seen, your production quality has to meet the moment. The data proves it: quality storytelling wins, lazy content loses. The algorithm doesn’t care if your intentions are pure... it cares if you hold attention. And that only happens when your message, visuals, and sound are crafted with purpose.
So yeah, Mr. Wonderful is right and he's backed by irrefutable data in the Thrivecart report. The pros are getting paid because they know how to make it work.
Reality check: you don’t have to drop $200K to get that level of polish. You just need a studio with a producer that knows how to translate your brilliance into a strategy that fits your budget and your bandwidth. That’s the whole point of Sasquatch and why my clients get that much attention from me.
🎥 And if all of this is making your left eye twitch, start where my clients do: with You, Me, & ChatGPT. It’s your crash course in using AI as your crew, not your competition. Because tech should amplify your humanity, not erase it.
Gossip From the Creator Trenches...
🎧 Spotify Said the Quiet Part Out Loud
I’ve been shouting for weeks about aligning your brand with your values and guess who just gave us a masterclass? Spotify. They’ve made their political stance crystal clear, and now every user has a choice: stay or go. I may not vibe with their MAGA-flavored playlist, but I do respect the clarity. At least we all know where we stand. What does this mean for podcasts hosted on Spotify? I'll dive into that in a future newsletter... 🔗 Get the tea here
🖤 Black Friday Prep Squad
Sexy results come from strong systems, not chaos and caffeine. If you’re planning to drop an offer for Black Friday weekend, it’s time to get your email game tight. One reason I’m obsessed with Kit? They protect your email deliverability like it’s Fort Knox. You’ll learn all the tech-and-timing magic inside my upcoming studio membership, but in the meantime, grab your seat for Kit’s free webinar on October 30th at 9am PT (12pm ET). 🔗 Register here
🐿️ Squirrel Brains Rejoice!
You know that reel you swore you’d save on Instagram and then could never find again? Same. But rejoice... Instagram finally dropped a watch history feature that works like YouTube’s. It’s about damn time. So whether you’re remixing inspo or creeping on competitors, you can now retrace your digital breadcrumbs like a pro. 🔗 See the demo here
Studio Updates
The studio’s been buzzing lately and not just from the espresso machine. ☕️ Megan Eckman and I kicked off a new series of private, invite-only networking parties where we hand-pick the guest list so everyone actually connects. They’re lightly structured (read: no name-tag awkward-fest), and honestly, it's strangely magic. Meet our group, below.
When people ask about my vision for Sasquatch Media Grounds, I tell them it’s a community third space: part studio, part think tank, part hangout. Because the reality is that the time you spend with the record button on is tiny compared to everything else that goes into making an impact. Networking is one of those “everything elses.” Business is people. If you’re not building and maintaining relationships, you’re missing half the pie... and probably the fun half. 🥧
And speaking of recordings! I’ve got some behind-the-scenes goodies coming your way from Michael Jonas and his new show, All American Why. It’s sooo good. Stay tuned... the trailer is dropping is soon.
🎙️ Take the Leap, Season 3 Premiere at Sasquatch Media Grounds!
I’m so excited to kick off Season 3 of Take the Leap and this time, we recorded right inside my brand-new studio, Sasquatch Media Grounds, in downtown Vancouver, WA! Ashlan and Tory showed up this summer while I was still unpacking boxes, helped me plug in mics with full-on DIY chaos energy, and proved that “done is better than perfect” isn’t just a quote... it’s a survival skill. You’ll hear a little construction noise, see a weird-ass camera angle (please don’t judge me), and witness what it really looks like to build something in real time.
These two aren’t just my friends — they’re showing every creator what persistence actually looks like. Most podcasts die by episode four… and here they are on season three, still going strong. In this episode, we talk about what it takes to launch a brick-and-mortar creative business, why in-person recording hits different, and how consistency, community, and a sense of humor will take you further than any algorithm ever could.
Watch the full episode now and Take the Leap with us ⤵️
The Devil showed up this week — but not the way you think.
The message isn’t punishment. It’s pattern recognition. They’re the ones quietly running your business from the shadows... your habits, metrics, and attachments that used to work but don’t anymore.
We’re officially in Scorpio season, which means it’s time for honest inventory. The kind where you start noticing what you’ve outgrown, who’s draining your energy, and which systems are secretly holding you back from expansion.
This week’s private episode is about rest, release, and re-choosing. The kind of recalibration Mercury’s shadow loves to serve.
👉 Listen to the free preview, then unlock the full weekly episode (and the archives) for $7/month. Your patterns are showing and that’s exactly where the magic begins. Tap to hear the excerpt ⤵️
I’m thrilled to announce I’ll be keynoting at The Grow Retreat this January... and y’all, the location is chef’s kiss. Galveston’s Tremont House has my bougie heart. I’m climbing on my favorite soap box: you don’t need another business book. The real breakthroughs (AKA the permission to do it your way) live in spicy fiction and human storytelling, not recycled formulas. It’s smart, bold, and a little unhinged (in the best way). Applications are open… come join me on the gulf.
Participate + Join In
If writing about your work makes you want to yeet your laptop into a lake, you need The Craft. My friend Sam’s 10-week workshop teaches you how to talk about what you do with clarity, confidence, and genuine personality. No bro-marketer templates, no cringe, just powerful words that sound like you. Sign up here!
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