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XOXO, The Algorithm 💋 Sensible Woo
Published 9 days ago • 5 min read
🎬 AI Drama + Creator Chaos = Your Next Reality Show
Hey Reader,
Some weeks, the headlines feel like a Tarot spread all by themselves. 😅 I don't make the rules... I just follow the signs. Here’s what landed on my desk:
👉 Reese Witherspoon is out here saying women must get involved in AI because it’s not the future, it’s the present. She’s right. Pretending AI is optional is like pretending Netflix was a fad back when we were still getting DVDs in the mail.
👉 Amie McNee just confessed on Substack that she landed one of the biggest podcast guest spots imaginable… and sold zero extra books. Ouch. Turns out clout doesn’t equal conversion. (You can’t skip the marketing ecosystem, folks.)
👉 Digiday reported that the creator economy is officially in its teenage phase. No longer the scrappy side hustle kid — now it’s billions deep, flooded with brand money, agencies, and PE firms. Translation: the stakes just got higher.
What do these stories have in common?
They show you how you cannot isolate your business growth strategies in one little column over here and forget about the rest. It's a whole pie, not just slices. Reese reminds us that ignoring AI is not a strategy. Amie shows us that virality without systems fizzles fast. And Digiday’s numbers prove the creator economy is too big (and too regulated) to run on vibes alone.
Your sticky truth is staring you in the face: you can’t skip pre-production. You can’t skip systems. You can’t “wing it” and pray for some influencer to sprinkle magic dust on your content. That’s the difference between binge-worthy and background noise… between building an audience and getting ghosted after 30 seconds.
This is why I built Sasquatch Media Grounds. Not just to give you pretty lighting and good sound (though, yes, also that 🙏), but because creators like you deserve to stop burning out on bad formulas and start building real pipelines. And why I run things like Sound Before the Spotlight — because the work that feels “boring” (strategy, systems, clarity) is actually the most magical leverage you’ll ever have.
So scroll through this week’s Production Oracle. 👇 You’ll find your eclipse-season Tarot + astrology read (aka your cosmic permission slip), and you’ll find the link to join Sound Before the Spotlight so you can finally master your message before you add the camera.
Because whether you’re in Reese’s camp (ready to own AI), or secretly relating to Amie (ouch, clout hangover), or just clocking Digiday’s numbers and wondering how you keep up… the answer is the same: you’ve got vision + voice that no algorithm can fake. Time to use it.
Gossip From the Creator Trenches...
✍️ Long Live the Em Dash
Gen Z says the em dash is over… and maybe ChatGPT deserves a side-eye for abusing it, too. But let’s be real: the dash existed long before bots started trying too hard to sound human. Me? I’m guilty of over-ellipses (shocking, I know). This Zennial will die on the em-dash hill… come for me in the comments, I double dog dare you. 🔗 Vindication found here
📣 The Hype Is Real(ish)
YouTube’s new “hype” feature is live — a social-style boost for creators. Surprise, surprise: the algorithm still favors the big dogs. Under 500 subs = “tiny”… but honestly, that’s where most of us live. If your small-but-mighty audience buys from you, that’s worth way more than vanity views with zero conversion. Will this feature change the game? TBD… but give it a try and let’s see who’s eating their words in six months. 🔗 You be the judge
🤖 Parenting Your Robots
Parental controls are rolling out for ChatGPT — proof AI is officially mainstream. It’s already part of your kids’ daily lives whether you like it or not. Pretending otherwise is like insisting you’ll run your business on fax machines and Post-Its. Spoiler: you won’t. The real question isn’t if AI belongs in your world, it’s how you’ll use it without losing your sanity. Step one? Learn it. Otherwise you're just playing around with the fuck-around-and-find-out energy. 🔗 Learn more here
Get the current rate card on the temporary site at https://sasquatchmediagrounds.com. Public bookings open later in September while current clients are being accommodated first. If you have a hot project, email hello@sasquatchmediagrounds.com for a chat.
Studio Updates
This week I got the best message from someone checking out the studio (after seeing photos of others recording here):
OMFG look at all that natural light! I always think of podcast studios as being dark and small because you're surrounded by sound panels, but this is GORGEOUS.
🎧 Sound Before the Spotlight – Live Cohort
Master your message before you add the camera.
Here’s the truth: content that sticks doesn’t happen by accident. Pre-production is the difference between content people binge… and content they ghost after 30 seconds.
Your dose of good news today: A new cohort is already forming! Seats are filling, and once we hit four people, we kick off. (Translation: you’re not first… but you don’t want to be last.)
In 6 weeks, you’ll nail: ✨ A POV that’s sharp, authentic, and impossible to ignore ✨ On-Mic Confidence... no hostage scripts, just your real voice ✨ An AI-Boosted Workflow that saves time and keeps you YOU ✨ A Content Strategy that finally gets your brilliance out of drafts and into the spotlight
This isn’t a giant Zoom stadium where you get lost in the crowd. It’s small, hands-on, and designed so you actually get support.
🌓 Eclipse Season ROI: Let the Cleanout Begin This week’s private podcast is serving up a full eclipse-season reality check — and it’s not all doom and dust storms. The Pisces full moon eclipse on Sunday, Sept 7 kicks off a potent triple-clear-out (eclipse season + the 9th month + the final stretch of our 9 universal year). If it feels like the universe is making you clean house everywhere, you’re not imagining it.
This isn’t about starting over. This is your Tarot reading... with teeth. 🎧 Tap to hear the excerpt ⤵️
I’m eyeballs-deep in studio setup, but while I’m shuffling gear and wrangling cables, here’s your heads-up: meetups are coming. Local folks, you’ll get to play in the space soon. Virtual friends, you’re not left out — I’ll be livestreaming workshops and hangouts so you can join from anywhere. Keep your eyes here.
Participate + Join In
One of the smartest moves I made this year was doubling down on local community. Serving on the FVRLibraries Board of Trustees has boosted my mental health and my connections in ways networking rooms never could. If you’re in Vancouver, WA, consider board leadership — it’s a real career (and soul) booster.
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