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You’re Gonna Get Hop-Ons 🚌 Sensible Woo
Published 21 days ago • 5 min read
🎬 There’s Always Money in the Banana Stand
Hey Reader,
You know how sometimes you read an article and immediately say to yourself, “AS IF I needed another piece of proof that the creator economy is flush with cash…” Yeah, that was me reading this Forbes piece about how mega-sized YouTube creators are taking on institutional investment. Like, private equity, M&A, and nine-figure capital rounds.
Dude Perfect took $100M+ to build full-on destination venues and a diversified media empire.
Good Good Golf raised $45M to scale media, merch, and live events... backed by Peyton Manning’s firm, btw.
Mythical Entertainment (yes, Rhett & Link) is acquiring other creator companies and launching a startup accelerator with its own $5M fund.
That’s not influencer-brand-deal money. That’s “build the next Disney” money. Here's what I know about you: most creators (especially solopreneurs) see those headlines and go, “Cool for them, but I’m just trying to fill my group program or land one more client this quarter.”
I get it. Mega numbers can feel like yacht-people problems. 🛥️ But here’s what you really need to take away: The more capital flowing into the creator economy… The easier it becomes for you to benefit from it.
Why? Because those big creators are building the infrastructure you can ride. They’re drawing in traffic, normalizing content-driven businesses, and proving (at scale) that trust, personality, and consistent brand storytelling print money.
They’re teaching the public how to behave... and they're footing the bill for that customer education. You think “consistent content” is just a coaching cliché? Well, it’s not. It’s conditioning... and the conditioning is less about you and more about your leads and potential customers. This is how solopreneuers get their brain panties in a twist. You've been thinking about it backwards this whole time.
"Consistency" is not a recipe for burnout... so long as your consistent actions are focused on your audience rather than on *your* output.
The masses are being trained to expect content as a signal of legitimacy. Which means when you don’t post? When your podcast goes quiet, your feed goes stale, or your YouTube channel ghosts for two months? You lose your seat at the table. Not because you’re not good at what you do… But because there’s no proof of life. Yes, you can earn your seat back, we do it all the time. It just costs you every time you do it. Why pay extra??
💰 The money is in the banana stand.
Most of my clients aren’t trying to be YouTube-famous. They just want their business to run smoothly and make over six figures. In this economy, that’s a winning ticket. And yet I continue to hear:
“Marketing is hard.”
“Social media is unfair.”
“I don’t know what to say.”
…what I really hear is: “I haven’t built a system that works yet.”
And that’s where I come in because you don’t have to become a mega creator. But you can ride the wave of what they’re doing, use their SEO, and hijack the audience attention they’ve already paid for.
Exhibit A: You think it was an accident that Season 1 of The School of Moxie podcast was about The Last of Us? Nope. That was a strategic love letter to Pedro Pascal and a content engine wrapped in viral SEO. I could have chosen ANY show to run that podcast experiment... but I picked something timely with a history of strong stickiness in the zeitgeist. It paid off. That season placed The School of Moxie podcast in the top 25% of podcasts (based on industry metrics) with a micro audience and zero paid traffic.
When is the last time you had someone think strategically like this for YOU?
So the next time you catch yourself DIY-ing your media kit or cobbling together content from scratch, just think... You wouldn’t cut your own hair before a big event, right? Hiring a producer like me for your business’s media presence doesn’t have to be a full makeover. It can be as simple as a sharp bang trim that frames your brand just right.
The TikTok soap opera continues... and spoiler: Oracle’s still in the mix. If you caught last week's newsletter, you already know the Ellison family has serious stakes in this. While U.S. data is stored on Oracle servers, the sale saga drags on and conservative media billionaires are circling. Don’t bank your marketing on TikTok’s longevity. YouTube is the better bet. 🔗 Get your soap opera installment (NYT Gift Link)
🍉 Streaming Music, Minus the Drones
Disney+ just reported billions in losses... again. Your dollars matter more than ever, and that includes how you stream music. Skip Spotify (hi, AI warfare ties 🙃) and check out this list of alt platforms. Conscious consumerism hits different when it’s in your headphones. 🔗 Vote with your dollars
📺 YouTube Is a Strange Place... and I Love It
Still confused why Gen Z loves watching other people reorganize their pantries for 3 hours? Same. But it matters... because understanding what performs helps you reverse-engineer your own strategy. This new YouTube trend report decodes what’s working (and how to ride the wave without selling your soul). 🔗 Get the intel without doomscrolling
I love it when I find a fellow weirdo! Bigfoot Metalworks had the perfect welcome sign... the question is, what is YOUR favorite cryptid?
A Random Question...
If you've been hanging out with me on Instagram, you've undoubtedly seen my IG stories featuring ghostly encounters in my studio space at Sasquatch Media Grounds. Here's what I want to know: How much do YOU want to see about paranormal activity from an old building that involved The Nuns of Providence who moved in with 100 orphans in 1879? I mean... what could possibly linger. 👻 Tell me if you want a YouTube series and I'll make it for you!
This is a still from a motion capture late at night on a security cam... something happened 👀
Business Tarot + Astrology
The eclipses are over… but the aftershocks are here. Pisces and Virgo dragged us through endings on endings (inside a 9 year and a 9 month), and now Libra season is holding up the mirror: what needs balance, what needs renegotiation, and what do you need to finally release?
This week’s reading with the Lucid Dreams Tarot is stacked with repeaters: Temperance, the Aces, the Hanged Man... all are cards that refuse to let us pretend we’re done. Integration is messy, new beginnings are still delayed, and yet… Justice, collaboration, and perspective shifts are carving out the way forward.
This is your Tarot reading... with teeth. 🎧 Tap to hear the excerpt ⤵️
You already know I'm on the board of trustees for the Fort Vancouver Regional Library District... well, now you can come support the foundation's annual Authors & Illustrators dinner! I'm sponsoring a table, so come and say hi. 👋
🎧 Sound Before the Spotlight Before you hit “record,” let’s get your message clear, confident, and binge-worthy. This 6-week pre-production cohort is small, strategic, and already filling. 🎤 Real voice, smart systems, content that sticks. 👉 Join the cohort here
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